How Covid-19 pandemic is Speeding up Digital Transformation for Small and Medium Businesses
Covid-19 pandemic has made entrepreneurs to look at digital media in a new light.
Believe It or Not, Covid-19 has changed the way of living as well as a way of doing business. A few months ago, where we used to go for shopping (we love to do that), but now we are ordering all kinds of stuff online. Today, Remote work is trending now. The transformation has been far-reaching, although it’s mostly impacted the way small and medium-sized businesses work online. When directive & management shifted, and action had to be put in place to stop the spread and protect human health anyway, now this Covid-19 pandemic has changed the environment, enhancing a digital transformation and making small and medium-sized companies to operate businesses online even if it was something they hadn’t considered beforehand.
A few months ago, when we thought that digital media is just for some specific product and social media influencers. By pushing the limit of boundaries of how and where we can do business, the pandemic has made entrepreneurs to take digital media seriously, proved that digital media is for everyone. It doesn’t matter what kind of products or services you are providing to your customers online, digital transformation is required, because that is a place where people are looking for you, and that is the place where you have to be.
The pandemic has redefined where we do business
Entrepreneurs depend on brick and mortar site open to the people were hit very hard amid this coronavirus pandemic. As regulations compelled several locations to close and limit their ongoing activities, businesses rapidly shifted to online platforms to keep operations running.
Kendall Shaw of Maybach Media said, “If you can’t go to your store limits of online business, you have to find another outlets to stay afloat. The limits of online business were stretched to include everyone as delivery, curbside pick-up, and reservation only business model were the only offerings allowed.” From entrepreneur.com//
Now you must understand that digital transformation means meeting huge customers’ demands in a unique way that you may not have experienced before.
Social media is no longer optional
The urgency of Social media is hitting home like never before during the Covid-19 outbreak. Usage hiked up, engagement shot up, and the majority amount of people were spending a whole a lot more time on social media amid this outbreak. In order to keep businesses running, they had to start interacting with customers online. Nowadays, social media is enhancing the limit boundary for doing business amid this pandemic time and it can’t be an afterthought anymore. It’s all about staying online.
Your following is your foundation
From small to medium-sized businesses very eagerly grabbing strategies to deal with the new basic understood that a rock-hard following translate to a healthy bottom-line. Always remember, “your following is repeat business,”
Alex Shue (Social media expert and CEO of Icon Social marketing) explained “As you concentrate on building your following pull that into a strategy that fills your pipeline and delivers increase sales.”
Alex agreed that it is all about following because 2020 businesses are getting their following online.
The coronavirus outbreak has undoubtedly changed the way we used to think about marketing, and with that in mind, the landscape is shifting for all businesses, especially small and medium-sized businesses as a pandemic world takes shape. Having online strategies on everyone’s mind, the digital transformation is pushing businesses towards a brighter future where sudden regulatory changes won’t reduce the opportunity.
In the end, I want to mention that the completely new way of doing business could a bit more challenging. So, if you are bringing your businesses online, you need to have a smart strategy.
