How to Build brand and Launch a Digitally

How to Build brand and Launch a Digitally

You have put your effort and spent precious time on your idea to create something great, but now you may confuse or don’t know where how to start. Today, in this article, we will be discussing how to organize your thoughts and transform them into something that works for you. But before this discussion, we need to know- what is a brand and a digital branding?

The term brand refers to a business and marketing concept that helps people identify a particular business, product, or content. That concepts include visual style, value proposition, and more. Digital branding is the process of creating potential customers online, that depends upon many factors like storytelling, the use of visuals, and others, which enhance awareness about the identity of a business. There are many factors that form a brand identity, and to understand that, we have divided them into three parts visual element, storytelling element, and value.

Storytelling: –

Give a name to your brand

The brand name is often the first element of a brand that one will encounter. Your brand name must be distinctive, authentic, memorable, and enduring, which resonates with your customers, and remains relevant as your company evolves. You could pay money to a naming agency to find a name, or instead of paying someone, you can try getting inspired on your own (It is free!). Some common tips you should keep in mind while naming your brand.

• Use Acronyms instead of a full name because it is easier to remember, for example, BBC (British Broadcasting Corporation).
• Create mash-ups, meaning things about two or three meaningful for you and your business, and see if they combined in some way- either in pieces or entirely, examples like TripAdvisor, Evernote (Forever + Note), and Netflix (Internet + flicks)
• User foreign words, incorporating non-native language can make your business seem exotic and memorable for customers.
• Use your own name! Many well-known brands use the creator’s name, such as Ben& jerry or Boeing.
• Wordplay names get created by misspelling or rhyming words.
• Get inspired by the globe – just like internet retail giant company Amazon.
• Look at your product from another angle, and see if it reminds something else.

Define your brand purpose, mission, and vision

There are several digital brands out here, so naturally, we’ve begun to pick and choose what we follow, use, and support. In such a case, your follower needs to connect with your purpose.  The purpose of your brand ties together the value you provide with a solid reason behind it. This won’t just help your brand behind the scenes but also let people know what you stand for.

For example, if you are going to sell a new brand camera, your purpose must be to provide a better lens with the best features. This is what helps you to accomplish your goal. In order to show the purpose behind your brand, you need to create a mission and vision statement.

Brand Vision

Brand vision refers to the trajectory of a brand and a goal that one wants to achieve in the future. It is rooted in your core branding, but it encapsulates more than just the here and now. A perfect brand vision for your company will help to guide your business strategy and outline where you hope to achieve your goal.

Question – What do you want to achieve with your brand?

Brand story

Your customers need to know who you really are, so they can connect with you. There is always a story behind building a brand, so do not hesitate to share it with your world.

What should we consider when crafting our story? In order to tell a story, you should focus on three things

• Where and how did it all begin?
• How was the experience at first?
• What did you learn from it?

Share your good and bad experiences because this is what helps you to connect with a real audience.

Visual Brand factor 

Visual brand identity is a collection of Visual components are used to express the purpose, mission, and value of a brand to its customers. That usually includes brand colors, materials, shape, fonts, and functionality, which are utilized to create a brand logo and design a website and business cards. Well-designed visual branding gets successfully across to potential consumers, makes them trust the company and product, and encourages referrals and repeating business if the experience was great.

• Choose your brand colors to showcase your style.

Color is responsible for 60% of the acceptance or rejection of any product. This is important to choose your brand color carefully. In one study from disabledworld.com, Colors provide building blocks of our emotions. It has the ability to increase attention and convince us to make a particular decision.

For example: – When you visit a mall, as you see the color yellow and green, you may recognize a subway outlet.

Pair several colors together to evoke more than one feeling. It has such an impactful response. However, it also depends on what kind of product and content you are selling.  Red is very popular in the food and car industries. For example, both Coca-Cola and Pepsi use red color to grab attention and stimulate the appetite of consumers. Whereas Car companies like Kia, Honda, Toyota, and Audi also use red in their logo. For more information about color palette branding, you should search on the internet.

• Design a brand logo to introduce your business.

Your logo is how people recognize you. A successful logo is considered the foundation of brand identity, help describes how you are different from competitors, grabs attention, fosters brand loyalty, and is expected by your consumers.  Since a logo benefits you in many ways, it is important to have such a logo that fits in the modern world, and the industry that the brand is in.  Here are some logotypes that you can use for your brand.

• Word-mark
• Letter-mark
• Abstract
• Pictorial
• Mascot
• Emblem
• Paring multiple styles together.

The best way to come-up with a logo idea is to think about the keyword that can represent the brand.

Here are some points it may give you an idea on How to design your logo: –

• Define your brand identity.
• Find inspiration for your design.
• Check out the competition.
• Pay attention to color.
• Communicate with your designer.
• Evaluate your logo options.
• Integrate your logo design into your brand.

Make your visual identity attractive to make it easy to recognize.

Plenty of ways a brand can visually express its identity, purpose, and intention. The visual elements include typography, icon, layout, image, and others, pair these all together to form a style that may represent the uniqueness of your brand. Find a way to get the personality of your brand and convert it into the content and products that you produce. Building Identity of a brand with these points.

• Choose the colors that evoke the feeling.
• Design a logo that stands for the brand value.
• Use custom typography and fonts
• Put all visual elements together to communicate the brand purpose.

Target Audience and Customers

When it comes to expanding your potential customers, it is not about how many people see your ad or even the number of people who follow you. Instead, you should be focusing on delivering your brand, message, product, or service to the right one. For that you should create target customer profiles to identify your real consumers. A Customer profile is a compilation of customer information, including demographic, psychographic, and behavioral data, which is used to find the best product or service to pursue, create relevant messaging or marketing campaign and attract a targeted audience.

While creating a customer profile, one thing to keep your mind is that- not everyone who becomes your customer will fit this profile. You are creating consumer profiles to get just a rough idea about your large group of customers. Also, Demographic data is essential that help describe the various characteristic of your audience. Usually, it is the first step that brands take toward strategic customer targeting.

Demographic data example – Gender, Age, Marital Status, Income, Profession, Net worth, Location, Nationality, Religious Affiliation, and Political Affiliation. Your brand goal is to improve your potential customers lifestyle by solving their problems, right? Then walk a mile in their shoes, consider the things they face problems in daily life, and get their details as much as possible.

There are some points you should know about your target.

• A typical day for your target audience.
• What kind of thing do they need to make their life easier?
• Where does your target audience hang out in their free time (Facebook, YouTube, Instagram, and so on)

All these points are crucial because when you know the regular things that the target does, it is easier to see what kinds of problems they might face. In order to discover their problems, you can also communicate with your customers and find the many ways you can help them.

By helping them, you will get some insight into their goal and will help you speak to them when you are promoting your services or creating content for them. Don’t forget to spend some time researching the behavior of your audience. Monetization, the market for opportunities, and competitors and positioning.

So far, you have worked on establishing who you are and what your brand represents. Now it is time to understand the model business model. So many digital brands can move in more than one direction, and you can always mix and combine different business models. But it would be good to focus on just one at first.

Your next move should be on work monetization. Let’s be honest, you are not building a brand just for charity. You need to earn money, so that you can support yourself and stay creating what you love. So before starting brainstorming about ways that you can serve your audience, I want you to ask a question yourself “How much money do you need to earn to be conformable and free to create your work?”

So many ways you can monetize your work, such as Affiliate promotion, brand deals and collaboration, consulting and coaching people, creating a subscription-based offer, and many more. “We would highly recommend you to give attention on only one monetization model at first. As your number of audiences increases, you can go with multiple ways of monetization.” But it wouldn’t be so simple to do business in the market, because there are tons of companies, which have been providing the same service. It means you have to find a way to differentiate yourself and build a novel personal brand.

Every market work based on supply and demand. For example, if you want to sell clothes, you need to research the market before you step in. In research, you need to find answers to questions, such as How many people are offering the same thing as you? What is the current most of the existing offers offered by your competitors? Are there enough audiences out there that seek for online help? Because the type of product or content that you are going to sell will most likely be a competitive one. It means many people are selling the same thing you are. This is where your research become helpful.

Bring your brand online

According to Google, 97% of customers use the web to search for a local brand. That explains why web presence is key to the success of any brand. It doesn’t matter how small your business is or what industry it belongs to. We assume that you have already set up a website and have social media profile for your brand. Because these are the space where you will be applying what we have discussed and sharing your work.

If you are looking for a beginner guide to creating your first website and social media profile for your brand, go to the internet.  Although, we would like to give some tips on How to create a good social media profile for your brand.

• Choose a username that reflects your brand name. If the original is already being used, you can get creative that still show your brand.
• Describe your brand in a couple of sentences in your bio description.
• Put a website link where people can look for more info if they find it interesting.
• Do not forget to give your email id or phone number so that people can contact you.

Growing your brand digitally

With no strategy, building a brand is like leaving everything on luck. You need to do something more that will take you to your goal. As we have done some preliminary work with your target audience research, so now let’s place a strategic approach behind it and think about these points.

• How to reach them at different moments?
• How to introduce the brand to your audience?
• How to market our brand?
• How to hook them and keep gaining their attention.

There are many opportunities for your brand to fill the gap by making sure that you provide the right product or solution In order to see optimal business growth, digital strategy is important that is known as part of an overall marketing plan. This strategy focuses on all the aspects that help drive business growth in the form of leads and sales generated. It happens via online channels. While brand strategy intends to position your brand, digital strategy determines the tools to get you there. A digital strategy plan might include things like

• SEO & content marketing
• Social medial marketing
• Email marketing
• Paid advertising (PPC)

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