iAvatarZ Digital
Where digital advertising services come at par excellence…
We sat down for a virtual conversation with the founder and CEO of iAvatarZ Digital- Uma Shankar Sharma who walked us through the transformative journey of his brainchild. Eradicating the conventional way of mass media, the company has been paving the path to introducing new-age methodologies where the team of industry experts put forth innovative media strategies to benefit the businesses.
From creative solutions to client-centric campaigns, iAvatarZ leaves no stone unturned to make a difference in the industry with its incessant zeal to deliver best-in-class services. Market value, brand value, and brand loyalty come effortlessly to its partners, speaking volumes of its exclusivity. Curious to know more about iAvatarZ Digital’s overall portfolio? Dive into this specially-curated inside story to explore various aspects of one of the most promising digital advertising agencies.
THE PREFACE
It started back in 2008 with a small studio catering to the digital media industry. Since its establishment, iAvatarZ has been scaling in leaps and bounds- carving a global presence across the digital media industry. Gradually, extending its presence from being headquartered in Noida, India, the company managed to spread its wings to international territories like the UAE, Singapore, and many others. While operating from India, the company has been serving its local as well as global clients for more than Fourteen+ years now, setting outstanding benchmarks across the targeted market.
Holding a robust client base backed with commendable experience has allowed it to build functional, integrated online marketing campaigns for its clientele. The service portfolio is enriched with – Organic Search Engine Ranking, Pay Per Click Advertising, Display Advertising, Mobile And Email Campaigns, Text Link Development, Newsletter Insert Ads, Blog Development, Social Networking Advertising, and Video and Audio Ads. Featuring custom copywriting alongside generating qualified leads is what they strive for.
The company asserts its presence as a leading digital advertising platform that is backed by a steadfast tech platform for its cross-device solutions. With its effective solutions, clients not only comeacross quality assurance but also high-level engagement-led innovations. As they can infuse their solutions with the appropriate devices, they are efficiently able to target specific audiences resonating with their respective brand requirements. Display, Mobile, Email marketing, Native, Video, Publishers on Demand, and Programmatic solutions are their specially curated product lines for the targeted market.
While catering solutions for Brand + Performance Advertising, team iAvatarZ delivers solutions according to their respective brand requirements. Driven by a high level of precision and engagement, a few of the solutions have left an exemplary mark in the industry while reaching out to the target audience effortlessly.
MEET THE LEADER OF IAVATARZ
- UMA SHANKAR BHARDWAJ
Uma Shankar is the founding head of iAvatarZ Digital. He is steering the company operations as the CEO and is a well-acclaimed name in the industry. Uma is a personality with 17+ years of experience in the tech space and overall business management. The dynamo has been known to have bagged several accolades while crossing several milestones in his career trajectory so far.
He started his career with a German MNC as a software engineer in the year 1999. Later, he worked with several software companies from big MNCs to boutique start-ups, and heavily contributed to the creation of many applications. By far, his favorite application is the one he created for different states of North America’s emission departments.
He commenced his entrepreneurial journey with iAvatarz which was a bootstrap project that has today converted into a leading Digital Advertising Company with its presence in India, the Middle and South-East Asia. At present,
his venture has ensured to bring several local as well as global clients under its umbrella by catering innovative integrated online marketing solutions and delivering them highly efficient and quality results in terms of generating qualified traffic and meeting their campaign objectives.
WHAT MAKES THEM STAND APART FROM THE REST?
iAvatarZ has been serving in the industry for the past 14+ years, creating a considerable brand value over this period of time. Initially, it started as a Display Advertising Platform that has today evolved into products & technology solutions that are cross-devices. The impact created by them is evident from the global brands and agencies present in their client bases such as WPP, Publicis Groupe, Dentsu Aegis Network, and IPG. Without any seed capital or fundings, iAvatarZ has been able to generate positive revenue over the years while managing to grow the business margins from 25% to 45% over these years.
“iAvatarz has been able to increase its Brand
(CPM+CPC+CPCV) Business from 25% to 65% over the last 2 Years. We have been able to consistently manage business after so many lockdowns happened in the Industry and now we are a strong team of 25 people spread across various functions that cater to increasing our business exponentially,” conveys the CEO.
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