Journalists Invited to ‘Earn More’ on X: Elon Musk’s Special Offer
Written by Sanjay Kumar
Social media company
- CEO: Linda Yaccarino (5 Jun 2023–)
- Founders: Jack Dorsey, Evan Williams, Biz Stone, Noah Glass
- Headquarters: San Francisco, California, United States
- Founded: 21 March 2006, San Francisco, California, United States
- Subsidiaries: Twitter Asia Pacific Pte. Ltd., Twitter France SAS, MORE
Elon Musk, the head of X (formerly known as Twitter), has issued a fervent plea to journalists on the platform, urging them to consider publishing their content directly there. His message, posted on Monday (August 21), promises greater freedom in writing and the potential for higher earnings.
Musk’s post on X reads, “If you’re a journalist who wants more freedom to write and a higher income, then publish directly on this platform.”
If you’re a journalist who wants more freedom to write and a higher income, then publish directly on this platform!
— Elon Musk (@elonmusk) August 21, 2023
It’s worth noting that Musk had previously hinted at the possibility of X users having to pay extra to access news articles on the platform. In April of this year, he stated that his platform would introduce a feature allowing media publishers to charge users on a per-article basis.
Musk explained, “Rolling out next month, this platform will allow media publishers to charge users on a per-article basis with one click. This enables users who would not sign up for a monthly subscription to pay a higher per-article price for when they want to read an occasional article. Should be a major win-win for both media organizations and the public.”
Despite this announcement, progress on this front has been somewhat limited as Musk and X are currently focused on compensating creators for displaying advertisements in their posts.
Musk’s Vision for Change
As Musk extends his call, reports are emerging suggesting that X is planning a significant alteration to how news articles are presented on the platform.
According to a report by Forbes, following this update, the headlines and accompanying text of news articles will no longer appear. Instead, posts featuring article links will display only the lead image. This means that individual users as well as publishers will need to manually add their own text alongside the links; otherwise, the post, or tweet, will show only an image without any context.
This proposed change could have far-reaching consequences, as a majority of publishers heavily rely on the platform to drive traffic to their websites. Notably, sources close to the publication indicate that this change is being directly pushed by Musk himself.
Despite Musk’s claims of supporting free speech, recent media reports have suggested that X intentionally delayed access to links from other competing social media platforms and news websites, such as Bluesky, Facebook, Instagram, and The New York Times.
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