OYO report reveals India’s most visited places, Europe’s favorite holiday destination in 2022, and more
Uttar Pradesh (UP) has become the most visited state in India, according to annual travel data shared by hospitality tech start-up, OYO. On a global level, Luxembourg (surrounded by Belgium, France, and Germany) was Europe’s favorite holiday destination in 2022 and Texas was the most visited city for OYO customers in the US.
“Uttar Pradesh become the most visited state in India in 2022. Smaller towns and cities like Hathras (Uttar Pradesh), Srinagar in Uttarakhand, Sasaram (Bihar), Karaikudi (Tamil Nadu), and Tenali (Andhra Pradesh) saw the highest growth in bookings 2022 vs 2021. June 4, 2022, was the most booked day in 2022,” Oyo said in a statement citing its figures.
OYO Rooms
Hospitality chain
- Founder: Ritesh Agarwal
- Founded: 2013
- Type of business: Privately held company
- Areas served: Asia, Europe, Americas
- Subsidiaries: OYO Vacation Homes Holding B.V., Qianyu Islands, MORE
- Revenue: 4,157 crores INR (US$520 million, 2021)
- Headquarters: Gurgaon, Haryana, India
The data also revealed that Bangalore, Hyderabad, Delhi, Kolkata, and Chennai are the most booked cities for business travel. In terms of holiday destinations, Jaipur, Goa, Kochi, Varanasi, and Visakhapatnam became popular tourist spots in India in 2022.
Varanasi also grabbed the top spot for pilgrimage bookings, followed by Tirupati, Puri, Amritsar, and Haridwar. In terms of international trends, OYO said Belgium’s Luxembourg province has emerged as Europe’s favorite travel destination, while Denmark accounts for the majority of bookings on the OYO Vacation Homes brand platform.
In the US, Texas was the most visited state in 2022. London, Plymouth, Middlesbrough, Leicester, and Brighton were the most popular vacation spots in the UK in 2022. According to OYO Travelopedia 2022, a traveler from the US made a single booking for 339 days in 2022, while the longest stay in Europe was booked for about 105 days in Denmark.
During Christmas Week, there was a dramatic 44 percent increase in travel demand (December 25- 31). Travel has bounced back with a sharp recovery curve as compared to 2021, said Shreerang Godbole, Global Chief Service Officer at OYO.
“During the past year, we faced challenges and discovered to overcome them by going back to the drawing board. We have invested significant time in understanding the pulse of the post-pandemic traveler and made strides on the customer experience front by launching several truly beneficial features for our users,” Godbolde said, adding, “This year, we observed that travelers wanted to make the most of their holidays, and extended long weekends. Remote working offered flexibility to consumers to use their time and explore domestic destinations to make up for their lost vacations.”
He also said that globally, leisure destinations are responsible for leading the recovery curve, while in India it is business travel that is doing so. The Ritesh Agarwal-led company also noted that customers have opted to “pay at hotel” over 16 million times in 2022 on the app.
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