PICXELE

University is a busy place. All its assigned work must be done, and career development skills should be established to have a smooth transition from graduation into the real world. Besides, earning while learning is vital, for it contributes to the student’s progress and also serves the added expenses. Here, let us know how Picxele is helping the students to unleash their true potential.

Picxele was introduced as an outsourcing/offshoring company to close the divide between companies and the Gig Workers through a tailored student-centric application. This aims to make brands and students more mutual, and that is done via the innovative offering strategy, part-time/full-time internships, brand promotions, influencer marketing as well as employment in a single forum. The goal is to help students to improve their skills and make a profit so that they can earn and learn. Picxele is an application which aims to ensure that micro-level marketing is matured and distinctive and remains unchanged at the roots of conventional marketing. This is done by getting the brands to expand their presence into the market.

The Motive and Offerings
Picxele is intended solely for India’s evergreen students. Here, students can explore an environment of possibilities that are classified as marketing promotions and discounted codes or deals with full-time and part-time jobs or internships. The available products are steadfast with students and vice versa, and the Picxele team manages to link voids. This not only brings openness, profitability and ease of approach but also creates a connection between micro and macro-level marketing which would enable brands to be taken closer to customers than ever.

Meanwhile, the Company’s numerous worthwhile offerings include influencer marketing, content creation, social media marketing, user acquisition, product sampling, lead generation, campus marketing, coupons and deals promotion, market research, surveys, mystery audits, data entry and collection, app promotion, and online reputation management.

Three main features of Picxele:

• Quests: It consists of activities and promotions that are open to marketers, and here the students can participate daily and raise money.
• Offers: it consists of multi-brand cashbacks and discounts where students can save money while they buy on their favourite websites.
• Careers: It is comprised of full-time jobs along with Part-time and full-time internships opportunities identified from Picxele’s end for the students.

The Company’s mission and vision are aligned towards the welfare of students by helping them earn money and work experience during the crucial college days. The Founder drew the idea as he witnessed the need for a little extra money during his college days.

Entrepreneurship at Its Best
Following over 43 internships in his second year at college, Mr. Rishav Agarwal, Founder and CEO, was fascinated by and became interested in marketing and other profiles. He also examined the need of students and brands and how they both had a distance between them which hindered them from achieving the targets.

At first, Rishav began with the company INTEGER Innovation where, for some time with his college folks, he got work from different brands and got them finished through students and paid them a stipend. After acquiring strong experience and skills, Floatex was incorporated as a privately held corporation as Floatex Marketing Solutions Private Limited in July 2018. But as the work developed and Rishav began to incorporate brands alongside students through manual processes the management of students became increasingly difficult to handle, and the concept of the Picxele app was born out of the innovative Founder’s extraordinary mind. The start of the app made a life for the student body simpler and more organized.

“Over time we have won our customers trust, and money continues to come as our company expands in the market. As an entrepreneur, suffering is the only option such that you must take up a path where you have to endure and love and struggle. There is no age for a business, but any time you plan to start, make sure you are fully ready, particularly if you start at college. In entrepreneurship, there are no second thoughts. It’s YES or it’s No. Just go if you’re ready.” Rishav Agarwal

Pandemic, Who?
Although the majority of businesses have faced a backslash during the COVID induced lockdown, Picxele saw an increase in the demand for their services during the entire lockdown period. Most of the organizations were looking for an on-demand workforce to achieve their part-time work goals, and on the other hand, students sitting at their homes were hunting opportunities to engage themselves. Here, Picxele roped in n number of companies and merged them with talented and motivated students, thereby fulfilling the needs of both the parties and that too with utter smoothness.

The Company took commendable efforts to keep the workforce and the team ever-engaged during the pandemic. Here, they focused on accumulating clients to ensure regular flow of campaigns and acquired new staff with an intact and on-time salary payment. Further, the Company provided work from home marketing internships to over 1000 students across India, and all of this contributed to Picxele’s growth by scaling their users from 20K to 45K.

The Differentiating Factor
Any company, modern or old, needs to build USPs because this is the only thing that separates businesses. These are the USPs of Picxele:

• Brands’ Outcome Assurance: ensure that they aim to fulfil the needs with what so ever the requirement, and within a timeframe.
• The Shortest Time to Accept Quests: the tasks/gigs students do are approved within 24-48 hours so the students can see money added into their Picxele Wallet and then withdraw it as and when desired.
• Live Job Monitoring Status: students and gig workers who apply for internships in various companies are initially picked through the end of the businesses, and the application status is updated in the app.

Picxele wants to continue educating Gig Workers in diverse activities so that they can meet business expectations and continue to benefit. Similarly, they have new functionality on the company’s side by enabling them to experience more in meeting the specific requirements.

Envisioning A Bright Future Through Significant Achievements
Since the beginning, the vision of Rishav to scale the Company to greater heights alongside creating profound impact in the lives of fresh graduates and helping them as they begin their careers has led Picxele to accumulate feathers under their hat. Here, the Company has associated over 100 brands out of which 20 per cent have remained since a long time. Furthermore, from bootstrapped to becoming profitable and having crores of revenue, the Company has 5000+ monthly active Gig Workers.

In the future, the one-of-a-kind Company plans to take its users’ reach to 100K by March 2021 by onboarding more and more brands alongside adding a wealth of new features in the app. Besides, Picxele is envisioning to venture into Angel Round Funding, and they even look forward to expand their tech and marketers’ team to accomplish the requirements and surpass their revenue at 2X rate in the upcoming years.