Rolls-Royce Launches Spectre, Its First All-Electric Vehicle at INR 3.98 Crore
Written by Sanjay Kumar
Rolls-Royce
Car manufacturer
- Owner: Rolls-Royce Holdings
- Founders: Henry Royce, Charles Rolls
- Headquarters: Derby, United Kingdom
- Founded: 15 March 1906, Manchester, United Kingdom
- Predecessor: Partnership of Rolls and Royce (1904–1906)
Rolls-Royce Motor Cars has unveiled its inaugural all-electric model, Spectre, in South Korea, signaling the brand’s entry into the battery-powered vehicle market in the Asia-Pacific region. With an eye on the burgeoning demand for electric luxury cars, the esteemed British automaker aims to seize the growth opportunities in Asia’s fourth-largest economy.
South Korea has been chosen as the debut country for the fully electric Spectre model in the Asia-Pacific region, a strategic decision highlighting Rolls-Royce’s commitment to establishing a strong presence in this area. By introducing their battery-powered vehicle in South Korea, Rolls-Royce intends to leverage the country’s increasing interest in electric cars and its status as a crucial luxury automobile market.
The Spectre model is now available in South Korea, starting at a base price of 620 million won ($486,000 or around Rs 3.98 crore), with additional costs depending on custom options. While the exact number of pre-orders remains undisclosed, Rolls-Royce has confirmed significant interest from the rapidly expanding Korean market. According to reports from the Yonhap news agency, the ordered Spectres are expected to be delivered to customers in the fourth quarter.
Various factors, including the country’s economic climate and the growing number of businessmen, contribute to Rolls-Royce’s sales growth in Korea. Irene Nikkein, regional director of Rolls-Royce’s Asia-Pacific operations, expressed confidence in the long-term growth potential of the Korean market, citing the country’s development and government investments. The company believes that the favorable conditions in Korea create a promising landscape for their luxury vehicles to thrive in the region.
Rolls-Royce made its initial entry into the Korean market in 2004 and has steadily expanded its presence over the years. Its current lineup in Korea includes distinguished models such as the Phantom, Ghost, and Cullinan. As a subsidiary of the BMW Group, Rolls-Royce joins BMW and Mini in providing their renowned vehicles to the Korean market.
Embracing the growing trend towards sustainable transportation, Rolls-Royce has set a target to electrify its entire lineup by 2030. This commitment aligns with other luxury automakers, including Bentley from the Volkswagen Group and Land Rover from Jaguar Land Rover, as they embrace the transition to electric vehicles. Rolls-Royce’s dedication to delivering environmentally friendly and technologically advanced options reflects their commitment to meeting the discerning preferences of their customers.
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