Sania Mirza Joins Bengaluru SG Mavericks as Brand Ambassador for Tennis Premier League 2023
Written by Sanjay Kumar
Indian tennis legend Sania Mirza has been appointed as the brand ambassador for the newly acquired Tennis Premier League (TPL) team Bengaluru SG Mavericks, by SG Sports, the sports venture of the APL Apollo family, as announced in a statement on Wednesday (October 4). Alongside this announcement, the team unveiled a fresh logo to mark the occasion.
Expressing her excitement, Sania Mirza stated, “I am thrilled to be a part of this exciting venture and obliged to SG Sports for choosing me as their brand ambassador… There are miles to go before we shine on the world stage in this sport, and Tennis Premier League provides a brilliant opportunity for young and upcoming players to prove their mettle on the court.”
Tennis enjoys a substantial following in India, with nearly 100 million viewers tuning in to watch the sport on TV last year. The TPL 2023 has also garnered celebrity support, with personalities such as Sonu Sood, Arjun Kapoor, Malaika Arora, Rakul Preet Singh, Leander Paes, and Sonali Bendre endorsing the league.
Scheduled for December, the fifth edition of the tennis tournament will be held exclusively at the Balewadi Stadium in Pune. The revamped Bengaluru SG Mavericks, formerly known as Bengaluru Spartans, will feature both male and female tennis players.
TPL 2023 will feature a total of eight teams: Bengal Wizards, Mumbai Leon Army, Punjab Tigers, Pune Jaguars, Bengaluru SG Mavericks, Delhi Binny’s Brigade, Hyderabad Strikers, and Gujarat Panthers. The teams will face off in five matches each to qualify for the semifinals, with every match between two franchises offering a total of four games. These matches will be worth 20 points each, totaling 80 points in each contest. During the league stage, each team will compete for a total of 400 points (80 points x 5 matches), and the top four teams will secure a spot in the semifinals.
Sanjay Gupta, Chairman and Managing Director of APL Apollo Tubes Ltd, expressed his enthusiasm, saying, “It will be great to see new talent rubbing shoulders with some of the most versatile tennis players in the world. Overall, it is a great moment to associate the brand with a sport that is popular worldwide.”
With Sania Mirza’s endorsement and the upcoming TPL 2023, the Bengaluru SG Mavericks are poised to make a significant impact in the world of tennis, offering a platform for both seasoned players and emerging talents to shine on the global stage.
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