SHABNAM PRAVEEN: A ROUSING ENTREPRENEUR INFLUENCING THE ENTIRE FEMINISM
An advancing dominion of Technology and Digitization has given a tremendous boom to the emerging companies in the contemporary entrepreneurial world. Consequently, this has paved a path for industries and organizations in various domains to emerge. One of those emerging domains is digital payment platforms. It has made the process of payment comparatively instant and easier than the traditional ways, and that is the reason people are adapting it at a brisk pace. Many exemplary digital wallet organizations are facilitating their services throughout the market, but NexMoney Inventive Information Technology Pvt. Ltd. stands out from the crowd. Under the leadership of Ms. Shabnam Praveen, Co-Founder, the company is climbing the ladder of success relentlessly.
Star of the Show
Shabnam Praveen is an inspirational and enthusiastic person. She is tremendously inspiring aspiring entrepreneurs, especially female business minds. She carries a great personality and a vision to promote business opportunities and digitization in the world. Shabnam Praveen aspired to become a businesswoman since her childhood. She started her ‘Entrepreneurial Journey’ when she was in 10th standard as she had the goal of being self-dependent.
Shabnam Praveen is an efficient multitasker, and according to her, multitasking is the most accurate and effective recipe to be a successful entrepreneur. In her journey of success and achievements, the support of her parents and her hard work played the most crucial role. As an entrepreneur, she has great convincing skills which promote the growth of the business.
“I would like to describe myself with a word called self-determined,” she affirms. Ms. Shabnam is an Industrious and Risk Appetite woman with the knowledge of dealing with complex situations, which makes her achieve the targets at a brisk pace. Shabnam Praveen very well knows that the effective use of available resources helps her achieve the arduous goals timely and with transparent feedback. She has the perception that entrepreneurs must have a great tolerance to handle distrustful situations and should be fully prepared to answer the difficult questions that arise on the plans because people will want to be satisfied and confident enough regarding the feasibility of your plan before investing in it.
Ms. Shabnam Praveen decides her ‘Style of the Day’ based on her mood on that particular day. “I feel it is ‘Whatever I am feeling’ for the day. Be it lazy, tired, or creative,” she adds. Her major focus stays on making herself look effortless, and that is why she prefers casual outfits in her everyday life. She very much concerns about her outfits and her appearance as personal style is important in the modern world for her. She likes to have a free and open mind to wear anything that tuned and uplift her mood.
Emphasizing Women Entrepreneurship
Women entrepreneurship is considered an important aspect of the economic progress of any country. Hilary Clinton once quoted, “Women are the largest untapped reservoir of talent in the world.” Women entrepreneurs not only make themselves self-sufficient but also increase employment opportunities for others. Many more reforms need to happen on social, family, and economic fronts to promote women’s entrepreneurship, especially in India. From the Economic Survey of 2019-20, it is clear that at the beginning of the year, the share of companies with at least one female director was 43% in the startup companies of India.
Ms. Shabnam has a firm perception that if the policies of the government become cooperative and women get proper financial support for innovation, then their area can be expanded. Abolishment of Gender Discrimination is the need of the hour in this development era. The education of women should be considered a top-notch priority in families. At present, women contribute 40% of the direct workforce and 90% of the indirect workforce in India. India is in urgent need of a development model that encourages more women to enter the entrepreneurial world to the best of their abilities.
Ms. Shabnam Praveen states that being a female entrepreneur is great. Entrepreneurship makes you feel strong enough within yourself. And you get the ability to prove to everyone that women are capable of achieving great things on their own and changing the mainstream image that men have toward women. “On the road, while having to deal with men a lot, some of them would not take you seriously, especially if you seem young and female!” she adds.
Ms. Shabnam conveys this message to all the women entrepreneurs that they are not less smart, less capable, or less tenacious to create a successful business. She says, “Do not be afraid of failure and wrong perceptions of society, and just follow your aims. Make yourself climb the ladder of success because, behind every successful woman, there is the woman herself.” The best advice Ms. Shabnam provides to startup businesswomen is to find ‘something’ that ignites you up for success.
According to her, it is necessary to have a business plan or at least some sort of strategic plan to achieve the goals. And the strategic plan should be well-written and flexible enough throughout the progress of the company. Many of the startups in the market do not survive for a long time, just because of the lack of having a strategic plan with them. “Your business plan is the key to your success,” she says.
Leadership Style and Workforce
A leader is considered the most influencing person in the field of work. Leadership is an inborn skill that can be improved by polishing it with confidence. Ms. Shabnam has the viewpoint that each style has its own positive and negative aspects, which may be used in different situations. “I will not say that there is a ready-made recipe or perfect style to lead people,” she adds throughout the conversation. A leader tends to alter his style to some extent, depending on the situations and challenges that he faces and the prevalent team dynamics.
Numerous components influence the leadership style in the organization, including values & belief systems, personality, and tendencies. Shabnam Praveen emphasizes analyzing the effect of leadership style in the organization and scope of improvement by taking valuable feedback from peers. And keep reading and learning as much as possible and try to apply the good skills learned in your style of leadership.
Ms. Shabnam includes her tremendous workforce in the organizational discussions by giving them a vision. According to her, it is necessary to ensure that employees know & understand the mission, vision, values, and goals of the organization and keep their morale up.
Efficient Work Culture
Balanced and efficient work culture plays a crucial role in the productivity of the workforce. Ms. Shabnam focuses on employees’ work-life balance with a clear mission, target, and values at the organization through proper discussion and multiple sprints. It gives the team members a workplace involvement around them and professional development opportunities. Moreover, the absence of Office Politics leads to a comfortable workspace and transparency, which helps the leaders be more visible and accessible in the organization.
NexMoney: Making Payments Rewarding
NexMoney, one of the successful business units of NexGeN, is an innovative platform based on the field of referral and affiliate marketing. It is a digital wallet that helps the user explore amazing products & services at great prices and get cashback and rewards. The company creates digital entrepreneurs and helps them excel in that business domain which is a truly innovative way to make a career and become successful. By giving major emphasis on the development of women entrepreneurs, NexMoney has an ultimate goal to reach millions of households through its wide range of Digital Wallet Offerings, Innovative Wellness Products, Preventive Health Check-ups, and Lifestyle Products.
The company is also focusing on providing career and entrepreneurial development services in the market to achieve the target of connecting with lakhs of people. The Incubation Centre of NexMoney is working with a comprehensive roadmap of Atmanirbhar Bharat by providing training and business opportunities to Indians. The focus of NexMoney always stays on creating women entrepreneurs and contribute towards Digital India, Healthy India, and Organic India.
Syncing with Technology
Bill Gates quotes, “Technology and business are becoming inextricably inter-woven. I do not think anyone can talk meaningfully about one without talking about the other.” NexMoney is growing relentlessly by efficiently using different sources of Digital Marketing Media throughout India. After the global Digitization and pandemic scenario, the digital payment system is reaching its peak. Ms. Shabnam says that this trend is getting stronger every day, and customers will get more comfortable with this system which directly will increase their business.
Ms. Shabnam has this perception that R&D is not an essential factor for running a business as long you are confident enough about your knowledge and experience. It is the perception of an individual that whether he would like to undertake research activities or has enough clarity of thought and knowledge to progress without research.
Coping Up With Market Trends
It is extremely crucial for a business in the market to match its pace with new trends. When almost every upcoming business has a motive to disrupt the respective industry, NexGeN has a different approach to sync with market trends. It is proceeding to provide better quality products with authentic ingredients at much lower prices to customers. At present, when immunity is the buzzword, supplements for wellness are needed by every person out there – NexGeN is contributing to that. The concept of the company is completely digital, and the customers’ feedback is the major marketing strategy for it.
Contribution towards Society
A business reaches the height of success by using the resources present in society. So it is of utmost need to give back the values that it deserves. NexGeN has always been active in social services, especially during COVID-19. It has made a notable contribution to the ‘PM CARE FUND’ at the time of the pandemic. The company keeps working on various socially responsible activities through its service foundation to benefit differently-abled people. It is also spreading health values to society and the masses in the area of preventive healthcare.
Feathers in the Cap
The best speaker of success for any organization is the milestones and achievements it has. NexGen has achieved numerous exemplary recognition in the business market. It has been shortlisted as a finalist at ‘Amazon Startup Program’ held in Bangalore and has received the award of ‘Best Android App Development Company’ at Pune in 2017. Ms. Shabnam Praveen has won the ‘Digital Women Award’ in the year 2018 by Axis Bank Limited. The company has won the ‘Best Mobile Service Provider Company Award’ in the year 2019 by BFSI in New Delhi. It has also bagged the ‘Best Innovative Startup of the Year Award’ in Dubai by the WLF.
Ms. Shabnam Praveen has also bagged the ‘Lokmat Women Achievers of Mumbai Award’ for her excellent achievements is the entrepreneurial realm, and the list of her achievements and accomplishments is endless.
Future Prospectus
NexMoney is continuously working with the vision of becoming the Open Wallet Bank and providing lots of services in the financial and e-Commerce business shortly. It is also planning to create a world-class digital platform for customer rewards, shopping, and affiliate marketing.
It is dedicatedly working on creating successful women entrepreneurs who can provide career and employment opportunities for millions.
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