Simnovus
Software Innovation to Accelerate 5G Validation
With the ever increasing involvement of technology in our daily routine, it has become almost infeasible to imagine our lives in deprivation of these innovations. Who would have thought that we could make video calls to people across the globe while sitting at home on our couch. Tech dominance in our lives has augmented our communication capabilities. It has been predicted that the introduction of then next-generation mobile network – 5G will take the world by storm.
Assuring 10 times better speed and higherre liability; this ‘most- awaited technology’is expected to have enormous effect and will leave no industry untouched by its exclusivity. Owing to its diverse application areas, a myriad of 5G software companies are setting their feet in this area to be in sync with this upcoming tech trend, and be favoured by the bountiful benefits proposed by it.
Simnovus is one such high-growth company that is keenly fixated on enabling innovative disruption in telecom space. It is the outcome of a collaborative vision of four of its founding members – Saurav Jha(CEO), Uday Parida(CPO), H.C Sharma(Chairman), Vikash Dwivedi(Director). The recent addition of Sunil Kalidindi(President), Simnovus Americas) to the leadership team has further emboldened vision and expansion of Simnovus.
The sheer endeavour behind the inception of Simnovus in the year 2017 was to disrupt the Test and Measurement industry by bringing innovative software products which deliver the maximum value. To them, the motive force is all about ‘delivering outcomes – not just great products’.
In a virtual session with the quintet of its key leaders, our team discussed several aspects of this neoteric venture.
Company overview and its USP
“Re-imagining 5G RAN validation with software innovation, Simnovus has set its foot in the business landscape as a dynamic 5G software enterprise. Our products ensure 10 times better ROI as they easily integrate into the CI/CD pipeline helping customers in accelerating validation,” elucidates the CEO.
Simnovus’s UE Simulator software that runs on COTS hardware uses software defined radio technology to validate 5G RAN with its industry-first software subscriptions that are inclusive of all licenses. Contrary to major players in this niche space, the start-up’s solution is enriched with exemplary features like zeroscript automation, agile releases, multi technology support i.e NB-IoT, Cat-M, 4G and 5G in one software.
It is their major USP that enables them to deliver superior value to their endcustomers. Benefits like parallel test beds, affordable capex, swift ramp-up and entirely automated services from the very first day of subscription are drawing attention of the potential customers in the space.
Simnovus is currently catering to its global customer- base hailing from different industry segments such as Base Station Manufacturers, Protocol stack providers, Mobile Network Operators, etc. Apropos of its increasing list of clientele, Radisys and Altiostar have been the two telecom majors. Soon, they will be ensuring a steadfast presence in the American market, starting US operations by the end of this year.
As a burgeoning enterprise in telecom industry, Simnovus has also navigated a fair share of ups and downs predominantly related to cash flows and capital investment. Conjointly, seeking and recruiting talented individuals is yet another tedious task they are dealing with currently. But to overcome these impediments, the key dignitaries have created a roadmap to raise the funds alongside engaging with the industry leaders as advisors to locate and hire best talent across the globe.
In synergy with the market trends
“We believe in Product Led Growth and hence we are and will continue to invest the most in product development. We aspire to consistently innovate to surprise and delight our customers”, the CPO asserted.
For any company involved in the software innovation space, consistency and agility are the linchpins to stay ahead of the game. Simnovus also resonates with this notion. R&D plays a pivotal role in staying abreast of the ever-evolving 3GPP specifications. Their enthusiastic approach to identify the pulse of the market as well as the competitive scenario helps them to be in harmony with the market trends while enhancing their service offerings and latest innovations.
Employee’s participation in growth The quintet of founders and key personnel firmly reckons that for the best outcomes regarding success and growth, active employee involvement in the ‘decision making table’ is the secret sauce. Money and compensation are just the secondary components of keeping the workforce high on their spirits. Considering their opinions in crucial decisions and in stilling leadership traits within them can allow a seamless workflow filled with vibrant energy.
“We create a culture where everyone is an active partner and equally responsible for the growth,” as conveyed by the CEO.
Overcoming exemplary milestones
Scaling greater heights across its niche market, Simnovus has carved its unique identity in the targeted market with its unparalleled product portfolio. Just in its 2nd revenue year, it effortlessly created a massive global clientele with 300% revenue growth for fiscal year 2020. Moreover, even being a start-up, the company effortlessly sailed through the rough tides of the Covid-19 induced pandemic.
It maintained a steady revenue growth and stayed in sync with its employee expectations. Apart from this, it has girded up with building an adept team of experienced professionals to enter the biggest market across the globe i.e. the USA in the year 2021. Undeniably, its pace of growth is note-worthy and applaudable. It is also being noticed by many leading media and publishing houses.
Glimpses of the future outlooks
Unveiling their future endeavours, the founders cited, “We strive to offer innovative and smart solution in line with what the industry requires. We will raise our efforts towards becoming the industry leader in coming years.” Immediate goals are to solidify the US- operations, attract investors and expand the R&D. Simnovus leadership revealed that the next few years will be dedicated to the development of new products into ORAN and 6G.
The concluding note
At last, before signing off, all the leading figures conveyed an important message to the entrepreneurial ecosystem, “Believe in your ideas, think simple, validate your ideas – take at least a year, make a MVP first, do customer discoveries, make a lean start, create operational strengths and then scale up. Always remember that your customers are the best investors – keep them happy and intact.”
