Impact Recognition: The Flourishing Startup in Focus- 2024
Every day we bring you the profiles of businesses that lead with a sense of purpose while staying ahead of the curve. We take a deep dive into the world of startups that stem from the innovative streak of visionary founders. Here comes a startup that goes beyond expectations and where ideas soar from expertise and experience.
Social Collage is our shortlisted profile for this exclusive edition based on the impact the brand has generated and its huge satisfied client base. Achieving greater feats under the dynamic guidance of a trio of leaders, Kishore Kumar Yedam – CEO, Derry PG – COO, and Shiva Vatsavai – CIO, the company has grabbed the attention across the business realm.
In a virtual chat with our team, the trio talked about the lesser-known facts about their company and how they are driving the business operations to offer value to the end clients who are planning to go digital. Let’s explore their journey, business model, operational strategy, and a lot more:
Company profile
As explained by Kishore Kumar, the company’s fortes lie in extending support to businesses in building their online presence. They work hard to help their clients build a unique brand identity. Their service portfolio is quite diverse and they bring tailored services to clients such as logo designing, website development, social media management, internet marketing, Offline marketing, Corporate Decks, start-up pitch Decks, Flyer & Hoarding Design, Press Releases, magazine articles, Corporate Shoots, Digital Business Cards, Mobile Application Development and Custom Application Development.
Derry added to the conversation saying, Our goal is to create unique, impactful brand images that resonate with audiences and help our clients grow their businesses in the digital world.
Shiva mentioned that the venture also offers subscription plans. This subscription plan works quarterly, half-yearly, and annually to help corporates build brands that speak value and volume in their respective markets. He adds that all the plans are tailored as per their client’s demands and requirements.
Social Collage was laid on the foundation of a simple goal i.e. to allow businesses to take the power of online identity. Building a compelling digital presence helps businesses earn customer trust and meet diverse client’s needs. The company’s journey is deeply rooted in bringing more value and lucrative results to businesses by helping them extend their reach.
What drives their vision and mission?
Kishore, Derry, and Shiva together spoke of their vision which is to empower businesses with the power of digital transformation. They stated that modern-day businesses need strong digital identities to make a mark and grab customer’s attention. Their mission has always been focused on offering customized branding solutions to clients. Be it logo creation or full-scale digital marketing campaigns, every step they take can improve engagement and rate of customer success in this increasingly competitive online market.
Industrial insights
As per the three dynamos, the world of digital marketing is evolving and startups now recognize the power of going digital. Their focus is on making incomparable digital identities from the very beginning. This mindset has boosted the digital marketing domain and put more emphasis on branding services. Now, leaders have understood that online presence is an essential tool to make it up to the top. For this, many services have emerged as the beacon of change such as social media and digital marketing to reach out to broader audiences and make faster growth.
Strategic impact of R&D
Research is crucial for business success and Social Collage has the same philosophy to develop its R&D capabilities. As per the leaders, the digital marketing landscape is quite competitive and its requires a sheer knowledge of market trends and customers demands to be relevant to the market. This realization has always helped team Social Collage to innovate without hesitation and explore new tools and platforms. Their services have been improved and so is their relationship with clients. R&D has greatly helped them to build their brands and make an indispensable mark on behalf of their clients.
The marketing strategy
“Our marketing strategy at Social Collage revolves around tailored, data-driven campaigns. We focus on understanding our client’s target audience and creating strategies that leverage social media, SEO, and content marketing. We combine creativity with analytics to ensure our clients see a measurable growth in brand awareness and online engagement,” said the leaders.
About the leadership and work culture
When we asked Kishore, Derry, and Shiva to shed some light on their leadership mantra, in a single tone they said that every leader is centered on guiding and empowering the team to think creatively and produce meaningful results for the clients. Their efforts are indeed result-oriented. “We believe in leading by example, which means we actively foster an environment where collaboration and innovative thinking are at the core of everything we do. Our goal is not just to achieve success, but to help both our team and clients thrive,” the three leaders added.
When it comes to the culture, they cultivate a culture that prioritizes creativity, teamwork, and continuous learning. The team is encouraged to explore new ideas, push boundaries, and embrace challenges with confidence. By thinking outside the box and taking ownership of their projects, they can drive unique, effective solutions that meet their clients’ needs.
Open communication plays a vital role in our work culture. We value transparency and shared goals, ensuring that everyone on our team is aligned and working toward a common vision. This collective passion fuels our commitment to helping clients build their brand presence, making sure that every idea and strategy we develop truly stands out in the market.
Business expansion and future growth
Though Social Collage is not planning geographic expansion, its branding solutions will be expanded soon. They would come up with more comprehensive solutions where advanced SEO services, video marketing, and global social media campaigns would be launched. There is a foolproof plan for this as per the leaders. They are also planning to join hands with more clients across diverse industries. This expansion in clientele would help them to build their brands through innovative, end-to-end digital marketing strategies.
And of course, the future is bright for Social Collage. They are increasing their tech capabilities and expanding their digital marketing services which would directly benefit their business model. As AI is the new hype in the market, they would be incorporating AI-driven marketing solutions to expand their feet in new markets. This would allow their clients to receive new-age and efficient branding services that have the potential to meet their specific requirements. In the future, many more new initiatives will be launched which are currently under the veil due to confidential reasons.
What is their proudest achievement so far?
Though it keeps getting recognition and applause from media houses, Social Collage’s most considerable accomplishment is the empowerment of businesses on digital platforms. They take pride in strengthening their brand identities via comprehensive digital marketing strategies that are tailored as per client’s needs. When any client meets with increased brand recognition and enjoys online growth, they feel proud to have offered the clients some tangible benefits.
Pearls of entrepreneurial wisdom
Before taking leave from the conversation, the trio shared a piece of advice to all Innovative Zone Magazine readers, “We would suggest entrepreneurs to invest in building a strong brand identity early on. At Social Collage, we’ve seen how a well-executed digital presence can elevate a business and set it apart from competitors.
Focus on your brand’s message and use digital platforms effectively to connect with your audience. Remember that in today’s world, your brand’s presence online is more important than ever. At Social Collage, we believe that with the right strategy, creativity, and technology, any business can build a brand that stands out and succeeds. Keep innovating and be mindful of your digital identity!”
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