SUPER4
The Innovative Fantasy Sports Platform, Creating New Horizons For Success In Online Gaming
Fantasy sports have gained popularity, and participation among sports fans across India is constantly growing. It provides an opportunity for a widening base of first-timers, enthusiasts, and die-hard fans to not only hone their sports knowledge but also engage directly with the teams they support. Upgrading the current fantasy sports market by utilizing the limitless potential of the industry, Super4 has emerged as a clear success and a powerful disruptive force reshaping India’s fantasy sports industry.
Super4 brings a distinctive feature of allowing players to build their fantasy scoreboards themselves, which is generally not found on other fantasy platforms. Super4, one of the leading online fantasy sports gaming platforms in India, came into existence in 2022 through the earnest efforts made by Rohit Bansal, with a wealth of experience spanning more than 15 years and a great deal of passion for sports, particularly cricket.
Considering the developments in the market and society, the inspiring leader formed the company with the aim of reaching a reigning position at the intersection of the sports, media, and online entertainment industries. The driving force behind the creation of this vibrant platform was the love for this game and the dire need for a recognized platform.
Some years ago, Rohit Bansal was pursuing a marketing master’s degree at the University of London. He was a dedicated cricketer who represented Peugeot Coventry in County Division D cricket in London. He decided to combine his passion for cricket with his entrepreneurial skills after earning his master’s degree from London, which resulted in the founding of Super4.
“Super4 believes that the fantasy gaming industry has limitless potential and our country can dominate this market. Our mission is to reach a stage where Super4 does not just set but also keeps pushing the boundaries of entertainment and innovation in fantasy gaming across the globe”, asserts Mr. Rohit Bansal, Founder & CEO and often referred to as the ‘brain behind the idea’.
An innovative seed that was planted a year ago flourished and became the cornerstone, making thousands of users a part of their network today. Super4 has been adapting and evolving its gaming interface in accordance with the latest technology, providing the most exclusive experience to its users thereby. The software enables Indian cricket enthusiasts to create teams prior to a game, but it distinguishes itself by offering the country’s first-ever cricket scorecard, enabling fans to build fantasy scoreboards after analyzing the playing surface and game circumstances.
Fans can maximize their points from a single inning to increase their ranking on the leaderboard and win prizes. The company began with a seed investment of Rs. 10 crores, following which it entered the market as a pioneer in the disruption of the fantasy gaming sector. To draw clients in India, the company chose the up-and-coming leg spinner Ravi Bishnoi as one of its brand faces. After securing the services of former Indian legends Iranf Pathan, Mohamad Kaif, and Harbhajan Singh, the company was named the Manipal Tigers’ primary sponsor.
The company went on to become the Indian Boxing League’s title sponsor, and in just six months, it had established a massive customer base of 5 lac people. Since its inception, Super4 has been on a growth trajectory. It has built a strong team of creative thinkers, techsavvy developers, and business-savvy marketers who hold the required skills and drive to turn their dreams into reality! For the future, the company is planning to focus heavily on virtual reality and augmented reality technology, providing immersive and interactive experiences for players over the next year.
Also, they plan to explore fresh gameplay and storytelling methods and place more of an emphasis on social and community components, enabling users to interact and work with people around the world.
The Impact: Creative Expression, Community Building, & Financial Success
It can be immensely rewarding to design a fantasy world or game that reflects your imagination and vision. It can be quite gratifying to be able to bring your imagined world to life and see other people enjoying it. It is incredibly fulfilling to create a community of ardent gamers who share a common gaming genre.
Launching a successful fantasy gaming venture led to financial success, which is a satisfying accomplishment. The most fulfilling part of starting a fantasy game business can vary, but some typical elements that may add to the happiness of the venture include creative expression, community building, and financial success.
Corporate Ethos for Clients
With the following strategies, Super4 strives to maintain customer faith in its service portfolio and build a strong and loyal customer base.
• Keeping customers informed about updates, changes, and new offerings in the service portfolio
• Addressing customer issues and queries promptly.
• Complete transparency with the customers about the service offerings, pricing, and any limitations or restrictions
• Ensuring that the service portfolio consistently meets or exceeds customer expectations.
• Offering value-added services or perks to customers that go beyond your core service offerings.
• Encourage customer feedback through surveys or feedback calls and actively use it to improve your service portfolio.
A Glimpse of Industry Innovation Over the Years
In the gaming industry, innovation is essential since it keeps players interested and engaged. The fantasy gaming sector has a lot of room for innovation given the advent of new technologies like virtual reality and augmented reality. Players can enjoy a more immersive experience with the help of these technologies, feeling as though they are actually a part of the game’s universe.
Additionally, game developers can incorporate new features such as advanced AI, procedurally generated content, and advanced-level design to create a unique and engaging fantasy gaming experience. Overall, innovation in the fantasy gaming industry is crucial to maintaining player interest and involvement in the games. It gives game developers the chance to push limits, investigate novel ideas, and produce captivating new player experiences.
Super4’ sInsights on the Significance of R&D
Investments in R&D and technology are essential for the expansion and improvement of the entrepreneurial environment. They support innovation and open up new doors, which can result in the emergence of fresh ventures and employment possibilities. Entrepreneurs can gain access to new technologies and tools that can enable them to innovate and develop new goods or services by investing in research and development.
This can be particularly important in hightech industries, where staying ahead of the competition can be critical to success. Tech investments, such as those made in new software, hardware, or other technologies, can also help entrepreneurs streamline their operations, reduce costs, and improve efficiency.
The Team and Work Culture
There is a friendly work environment at Super4 that has a significant impact on the individual’s growth. Because the founding team and managers are approachable and encouraging, people feel like they belong here and are more willing to take chances and try new things.
Super4 conducts regular training that not only makes employees feel valued, but it also keeps them abreast of the newest technologies, methods, and best practices. A variety of incentives, such as food and accommodations, reduce stress and improve work-life balance, which increases productivity and creativity. Overall, Super4 works to instill a sense of worth in its employees.
Words of wisdom to the Aspiring Entrepreneurs
• Successful entrepreneurs are those who identify a problem or a gap in the market and provide a solution.
• Once you have identified the problem, conduct thorough market research to gain insights into your target audience, competitors, industry trends, and potential challenges.
• Create a solid business plan that is essential for any successful business.
• Surround yourself with a team of experts and individuals who share your vision and passion.
• Starting a business can be challenging, and there may be moments of doubt and uncertainty. However, staying
focused on your goals can help you overcome these challenges.
• Failure is a part of the entrepreneurial journey. Embrace it, learn from it, and use it as a stepping stone to success.
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