Ultrafresh Modular Solutions: On the Road to Progress by Giving All-In-One Services
Everything happens in the kitchen, life happens in the kitchen… Andrew Zimmern
This very quote by Andrew Zimmern is a fact and undoubtedly, a kitchen is a place where friends, family and relatives gather around the table to create innumerable memories. In fact, it’s well-said meals and memories are made here. To this and other ingredients of recipes, adds a cannot-be-ignored ingredient that is the ambience and looks of the kitchen.
A common belief is that a tidy, well- furnished and well- arranged kitchen can even make a person with a full stomach hungry! This is why the presentation of food and the place where it is being cooked, are equally important. There comes the role of a neat and clean kitchen or in today’s date- Modular Kitchen…
What else? When you start imagining modular kitchens, one of the best names that might strike you would be Ultrafresh Modular Solutions!
Yes, Ultrafresh Modular Solutions resonates with your requirements. You just have to be ready with your culinary expertise!
And, the man behind Ultrafresh is Mr. Dhruv Triguynat, the CEO of the company. Let’s get to hear about his leadership skills and experiences along with some details about his company.
About Ultrafresh Modular Solutions
Ultrafresh deals with designing, manufacturing, and installing modular solutions like kitchens, wardrobes and other storage cabinets. Currently, headquartered in Mumbai, it is operating from 120 exclusive showrooms pan India. With an in-house state-of-the-art manufacturing facility, the company owns the entire supply chain thus, providing the ability to offer the customers one-stop, hassle-free, and value for money solutions.
Complementing Kitchen Appliances
According to Ultrafresh, its kitchen appliances, whether a chimney or a built-in hop top or anything else, complement its modular kitchen. The exceptional quality has been accepted by the architects as well as interior designers too. In Ultrafresh’s words, “The amazing blend of an Ultrafresh modular kitchen and the appliances offers an optimum balance of an artistic look and a superb functionality.” Citing an example, the company informs that its low-level noise kitchen chimney keeps the cooking environment free of sound pollution and its high-suction capacity sucks in the fumes and odour. As a result of this, the ambience is fresh and healthy without disturbing anyone at all.
Best Technology with Upgradation
Ultrafresh does not forget to boast about the technology which is the best with upgradation. The state-of-the-art technology at Ultrafresh helps it to manufacture products of the world-class. Moreover, the products are thoroughly and technically tested to meet the durability criteria.
All types of Kitchen Accessories and Cabinets
It is ensured that the customer gets each and everything required for her kitchen. Having a wide range of accessories- Alfa, Beta and Gama, Ultrafresh can fulfil the different demands of all its customers concerning the taste, design and budget.
The company confidently states, “Narrow, large, low or high, you name it and you can find it in the Ultrafresh collection. We keep introducing and improvising the kitchen utility options to optimize space management and to improve the cooking experience. Our kitchen innerware solutions come in various sizes and modules.”
Inception and Strength
Having started in 2018 and with a lot of customer-friendly facilities, the confident CEO says, “When we had started, we had less than 20 employees and at present, we are nearly 300. We take special care of the criteria while recruiting people, that each one is skill-set as well as cultural fit. Delightful collaboration, proactive accountability and integrity in commitment are our core values.”
Quality is Our Trust
For Ultrafresh Modular Solutions, quality is not something that could be ignored. In fact, it is something very, very important. The material is the best in quality and to confirm this, it is made to go through a good number of quality tests before dispatching the final thing.
Greenply is what the company’s trust is in and only, it is used since it’s a boiling waterproof marine ply. The fact could not be denied that the Indian kitchens are subject to more damage because they are open to more moisture. First of all, the weather conditions and then, the usage of water due to the Indian cooking habits and therefore, these leave an adverse impact on the particleboard. The owner states, “Due to the usage of Greenply, we could sleep well during the night because we know our customers have received a long-lasting product from us.”
All-In-One Steel Kitchens
Ultrafresh believes in providing extra to the customers and therefore, steel kitchen options, both in stainless steel and GPSP steel are offered by the company. Both carcass and shutters can be made in steel with various finishes available, and these are all eco-friendly, termite-proof, fungal resistant and thus, long-lasting.
Understanding the Customers’ Style and Personality
The company serves two types of customers. First, directly individuals who look for modular transformation and secondly, businesses that require modular solutions, either for themselves or for their clients. Right from ensuring the best experience for them to after-sales services win their trust in the company. The customers are contacted on a real-time basis, provided with the customized option that matches their style. Understanding the customers’ style, taste and personality and presenting them the design reflecting their personality, are focussed on.
OWN STATE-OF-THE-ART PRODUCTION
Having own state-of-the-art production adds a lot to services rendered by Ultrafresh. They can offer complete modular kitchen solutions. Also, pan India sales outlets and service network is an additional advantage. These in turn all services and thus incomparable cost, quality and design could be provided by Ultrafresh.
Team Members with a Single Motive
The CEO proudly mentions, “We always keep our team members hungry. Everyone at Ultrafresh wakes up and comes to work (or works from home till late) with a dream in mind, to be the number one kitchen brand in the country. We have an excellent retention rate and I think this is because we have a team that is proud of what it has achieved, and ambitious and eager to see how quickly we can reach the top.”
Would Reach 200 Stores by 2021-22
The CEO affirms, “We are going to reach the mark of 200 exclusive Ultrafresh stores by the end of this financial year while consolidating on the current stores and adding to the product mix to target a bigger ticket size for each customer acquisition. We have also recently ventured into some large B2B and institutional project orders, which again, is a vertical we are eager to explore.”
An Inspirational Token for Young Entrepreneurs and Readers
Mr Triguynat conveys, “Ultrafresh has achieved its current standing in very quick time, but this is when the real test starts. When I began, we had nothing to lose. Now, there are many stakeholders involved, and so we promise to keep learning and improving, to ensure this juggernaut does not plateau here, and Ultrafresh can go from the fastest-growing to the best and the biggest kitchen company in India in the next 2-3 years. Everyone shall have the same motive.”
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