Bigg Boss OTT 2 Smashes Digital Viewership Records with 10 Crores Viewers on JioCinema
Written by Sanjay Kumar
JioCinema, a digital platform owned by Viacom18, proudly announced that the second season of Bigg Boss OTT has achieved a remarkable milestone, garnering an impressive viewership of over 100 million. This extraordinary achievement firmly positions the show as one of the most streamed entertainment properties, second only to the widely popular Indian Premier League (IPL). The announcement was made on Wednesday (August 16), showcasing the tremendous success of the reality digital show that premiered on June 17 and concluded this week on August 14.
Derived from the renowned Bigg Boss reality show on television, the grand finale of Bigg Boss OTT witnessed a staggering viewership of 23 million individuals tuning in to witness the captivating episode. The episode garnered peak concurrency with an impressive 7.2 million viewers. Spanning across a duration of two months, the show provided around-the-clock coverage of contestants residing within a confined house. During this period, the show accumulated an astonishing watch time of nearly 30 billion minutes, along with an impressive 2.45 billion video views. JioCinema highlighted the interactive nature of the show, engaging over 55 million viewers through live chats, memes, and other interactive features.
Much like the IPL, Bigg Boss OTT adopted a viewer-friendly approach by offering multi-camera feeds and removing any paywalls, ensuring unhindered accessibility for all viewers. JioCinema acknowledged the significant viewership contribution from states such as Maharashtra, Uttar Pradesh, Uttarakhand, Bihar, Gujarat, West Bengal, and Madhya Pradesh.
While specific viewership figures from these states were not disclosed, they played a pivotal role in the show’s success. The advertising spectrum for the show encompassed various categories including fast-moving consumer goods (FMCG), technology, lifestyle, and financial services. Esteemed sponsors such as Too Yumm from the RP-Sanjiv Goenka Group, Lenskart, Paytm, Vicco, Chings, Vimal Elaichi, and Silver Coin lent their support to the show.
To provide a broader context, the IPL claimed its position as the most-watched global digital event, amassing over a staggering 17 billion video views throughout the tournament. The IPL tournament, spanning from March 31 to May 28, 2023, captivated a massive audience on the digital platform.
The pinnacle of the IPL was undoubtedly the final match between Chennai Super Kings and Gujarat Titans on May 28. This electrifying match garnered the attention of an audience exceeding 120 million unique viewers. The event spurred an incredible surge of interest, resulting in over 25 million app downloads in a single day. The grandeur of the final IPL match was further evidenced by achieving a peak concurrency of 32 million viewers.
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