Dr. A.K. Tyagi – The Unseen Force Behind the Rise of Haldiram

Dr. A.K. Tyagi – The Unseen Force Behind the Rise of Haldiram

The key to Haldiram’s success is genuinely hard work, decades of expertise, contemporary technology, the quality that meets FSSAI requirements, and, last but not least, the punchline: Taste of Tradition.

A brand is the collection of expectations, emotions, experiences that contribute to a consumer’s choice to select one product or service over another. Haldiram is one of India’s most recognizable entities, created through decades of commitment. Each leader has a strong attachment to the brand, drawing their identity from it and putting sweat, blood, and profits back into the company.

In our kitchen, Haldiram snacks have a particular place. Their success is because they produce their snacks using traditional Indian recipes sourced from various parts of the nation. In an era when few of us find snacking on foreign-branded chips cool, Haldiram has placed a major emphasis on the manufacture and marketing of traditional recipes.

Haldiram is a name you’re familiar with. You’ve probably not heard of Dr. A.K. Tyagi. That’s because he’s the unseen force behind the scenes, the invisible supporting the visible. In the year 2006, he joined the Haldiram Group of Companies as Executive President and was later elevated to Executive Director. He is in charge of the company’s top line, bottom line, vision, diversification, expansion, innovation, and R&D, among other things, as well as reporting to the Board of Directors.

Meet Dr. A.K. Tyagi- Working Behind the Scenes
Since 2006, Dr. A.K. Tyagi has served as Executive Director of the Haldiram Group of Companies. He is in charge of the entire company, including production, sales, and marketing, research and development, product innovation, finance, diversification, and expansion.

He began his career in 1984 with Wimpy International, a multinational corporation (A Div. of United Biscuit Empire, UK). Later, from 1988 until 2000, he worked at Uncle Chipps Company Ltd in various roles, including CEO and President of the Company. Dr. Tyagi became CEO of Amrit Banaspati Company Ltd. in the year 2000.

Dr. Tyagi has received various Awards on behalf of the Company as well as at individual capacity in Uncle Chipps and Haldiram. Recently, he has received Food Industry Icon Lifetime Achievement Award in India Food Forum, Business Leader of the Year Award from ET NOW, and CEO of the Year Award from India Food Safety Summit. “

“Starting and running a successful restaurant company is no easy task. However, company owners that recognize their competition and educate themselves will obtain an advantage over the plethora of other establishments fighting for audience attention.” believes Dr. Tyagi

The Rise and Rise of Haldiram
The story of Haldiram is iconic. From a small snacks shop to a multibillion-dollar empire is a message to all entrepreneurs that through commitment and quality you can be indispensable.

In India, Haldiram Snacks Pvt. Ltd. is synonymous with traditional snacks. Traditional snacks, western snacks, package sweets, bakery, RTE, Frozen, syrups, papad, non-salty items such as pasta, macaroni, vermicelli, rusk, pickle, freeze dried sattu and sharbat are among the products available. The portfolio caters to all genres, ages, and demographics with distribution in the United States and over 70 countries across the world.

Haldiram’s goods are accessible in all contemporary trader’s chains across the country and beyond the world. All Haldiram products are made with state-of-the-art manufacturing facilities that focus on cleanliness and the environment with little human interaction.

The company is the market leader in the salty snacks category as well as in traditional snacks with a market share of 26.8% and 40.8% respectively.

The Technology in the food industry
As the global population approaches 9 billion people, accessible land shrinks one increasingly critical global concern that hangs over our heads is that of food security. Fortunately, technology allows us to measure, analyze and comprehend our food system and contributes to the reduction of food waste, and feeds 842 million people who presently do not have sufficient food. With this in mind, Haldiram has an excellent system in place that ensures minimum wastage, the highest quality, and faster delivery.

The brand has 100% automation of traditional snacks without human intervention. The team of Haldiram has pioneered new ways of packaging namkeens such as zip pouches, standee pouches, etc. Haldiram is the first company in India to introduce branded packed traditional snacks and food (1990). New packaging options including a zip bag and a standing pouch are highly successful models

“We do the R&D innovation to improve the life expectancy of our goods by freezing and air-suction technology, which maintains the freshness of foodstuffs without the use of preservatives and offers consumers the sensation of eating newly made foodstuffs right outside their kitchen,” adds Dr. Tyagi

To decrease human interaction and ensure consistent quality for conventional products the brand uses sophisticated Automated Machines like fully automated plant for manufacturing and using the X-ray equipment to regulate pollutants from abroad and much other Artificial intelligence to bring nothing less than the best.

Here’s the list of few achievements that speaks volumes in itself:

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