Greystone Infra
A 2021 Endeavour, Reframing the Interior Arena with Elegant and Sophisticated Design Solutions
Here again, the Innovative Zone Magazine extends a warm welcome to all of our readers throughout the world with a tale of an innovative and distinctive interior design firm, Greystone Infra. The editors of our team had an interactive session with the key executives of the company, Ms. Shabina Shahin, Co-Founder, and Mr. Vijay Singh, Co-Founder. They shared some amazing phases of this journey, the company’s unique factors, service, and more with us, which made us feature their compelling story in our exclusive edition.
Gloriously working toward a common goal of creating agile and innovative designs that fit unique business needs and exhibit their ethics at first glance, Greystone Infra is one of the most sought-after interior design firms, driven by the pursuit of excellence and quality. Established in 2021, Greystone Infra Company is a leading provider of innovative and comprehensive services for businesses of all sizes with innovative artisanship in interior design. They offer a wide range of elegant and sophisticated interior design solutions that are tailored to the needs and requirements of their clients.
Greystone houses a team of highly experienced professionals who hold expertise in different interior design projects in office design, F&B, retail, and other commercial projects. They are committed to building enduring, trustworthy relationships with their clients by assisting them in achieving their goals. So far, the team has worked on over 50 projects spanning 1 lakh square feet since the company’s inception.
“Our goal is to establish an environment where everyone can get all they require in one location in order to accomplish their goals. We pledge to offer the best service possible and aim for excellence in everything we do, said Ms. Shabina Shahin.”
STAYING AHEAD OF THE CURVE
Greystone performs as a consultant rather than just an interior design firm, so they keep in mind “what” the client wants and keep them on track with their vision rather than flood them with the plethora of options that are available in the market or push their own designs on them.
“We want to be a partner for our clients and provide them with the best value possible, but we also want to be there to help them when they start to stray from their goals and start following the trend, “ shared Shabina.
CORPORATE ETHOS FOR CLIENTS
The dedicated team partners with clients, bringing resources, knowledge, experience, enthusiasm, and passion to the table to craft excellence. Greystone provides guidance and cultivates an environment that fosters innovation while staying within the bounds of the client’s fundamental requirements, be they economic or aesthetic. They keep the clients abreast of the situation.
TEAM BUILDING AND HIRING PROCESS AT GREYSTONE
Building a team for an interior design startup involves finding individuals with the right blend of creativity, technical skills, and business acumen. Any business, especially in this industry, needs people to have passion and drive due to the nature of the industry. Therefore, Greystone takes care of that during the hiring process to ensure that they select candidates who are the best in their field, whether it be design or execution, as well as those who are in line with the mission and vision of the company.
POWERING INNOATION & EXPANSION WITH R&D AND TECH
Research and development (R&D) are critical components of driving technological advancements in the entrepreneurial ecosystem. To be competitive and relevant in the fast-paced business environment of today, businesses must constantly innovate and improve their goods and services. Another essential component of the ecosystem is entrepreneurship. Risk-takers who introduce novel concepts, goods, and services to the market are called entrepreneurs.
They are essential for fostering innovation and economic progress because they give consumers new options, boost competition, and create jobs. Entrepreneurs may now develop new company models, optimise procedures, and reach customers more efficiently thanks to technological improvements. With the development of digital technology, companies may now use data analytics, AI, and automation to spur innovation and expansion.
WORK CULTURE: GREYSTONE’S KEY FOCUS
The emphasis of the workplace culture at Greystone is on equipping the team with decision-making abilities. Creating a self-driven work environment for all levels of employees has a positive impact on productivity and efficiency. With limited assets, Greystone has been able to grow rapidly thanks to its increasing efficiency and drive.
INNOVATIVE INITIATIVES AT GREYSTONE
Sustainable designs, smart home designs, artistic lighting, multifunctional spaces, and virtual reality design experiences are just a few of the new breakthroughs that have had a significant impact on the designs they produce. They need to be competing in R&D to stay on top of the game and deliver the proper consultation to the client, not just become trend followers because the customer is aware because of the research they put into the designs they want.
ON ROUTE TO REACHING THE TOP
Greystone is thriving at a positive pace. In a year, the Greystone team has grown from 3 people to 50 people, and the annual revenue has gone from $4 million in the first fiscal year to over $10 million in the most recent fiscal year. Further, the company aims to be known as the top commercial interior design brand that encapsulates the vision of creating unique, sustainable, and environment-friendly designs. In terms of company expansion, their plan is to first establish operations in MENA and Europe before expanding pan-India with a base in the major metropolises.
PARTING WORDS
The visionaries concluded by imparting some advice for all the aspiring leaders out there, saying that – “Patience, steadfastness, and dedication to your end goal will help you during the toughest decision-making periods and when you feel that everything is chaotic.
When things don’t go your way, your determination to attain your goals will keep you from being discouraged. Have thorough knowledge of the market you plan to launch your business in, including all applicable laws, regulations, and policies, as well as the target market. Businesses that provide a service or fill a demand for their clients are the most successful. Build your company around a problem you are enthusiastic about fixing by concentrating on finding that problem.”
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