KHUSHBOO AGARWAL
Turning Digital Fantasy into Reality by Leading Sanctor Digital At The Forefront
Taking any business to the next level is a challenge in itself. To do so, a company needs to have both fantastic expectations and a clear, realistic pathway to achieve those expectations. This requires people in key positions, making decisions for both the short and long-term. When a company finds someone capable of this, though, the results can be outstanding. At Sanctor Digital, CMO Khushboo Agarwal is the one tasked with transforming their long-term ambitions into realistic aims.
In this role, Agarwal has gotten used to making significant leaps often into the unknown. Taking positive risks is essential to progress, though, and as a global digital agency the company has been empowering brands to create an unforgettable impact on its targeted clientele. For many, these kinds of subjects can be confusing in the extreme. So, we wanted to understand what these terms mean within the concept of a digital agency – how do these aims become reality?
To get to know more about the company and especially the leading lady, we arranged a coffee-based interview session with Khushboo. During an illuminating chat, she walked us through various aspects of this new-age digital agency. We found some pretty enlightening insights into how Khushboo helps push her colleagues and partners towards new ideas and innovations that, prior to Khushboo Agarwal CMO her input, might have been seen as either superfluous or too challenging.
So, we got to the heart of the matter quickly – how does a digital agency actually put such ambitions into reality? Khushboo explains: “Our company is based out in Australia where we believe it’s a digital vision brought to life by extraordinary thinkers and an exceptional team of industry professionals. To provide effective and consistent services across the digital marketing universe is the steadfast vision on which they stand firm.”
“When it comes to their clients, they belong to the most expansive and myriad of industries – working with a variety of clients. In a nutshell, we are turning digital fantasy into a living reality with our exclusive set of solutions,” she explained. But how can this be achieved in the workplace? According to Khushboo, it comes through having the right attitude to the task at hand. The team at Sanctor Digital is known for its fervour for the work they do and the optimistic attitude towards every challenge faced by them so far. Delivering exceptional quality business solutions that come at cost effective prices.
The digital marketing agency is known to cater to the needs of a whole range of associated services: web design, web development, business strategy, paid search marketing, search engine optimization and the ever-popular social media marketing. Each of these services are fixated towards a single objective – to deliver the best results to the end-clients to meet their respective marketing goals in this ever-evolving digital landscape. Such challenging undertaking requires no shortage of effort. It means also being prepared for surprises – good and bad – that can shift the entire focus and direction of a project.
What drives her motivation?
Something that fascinated us in our discussion was the perpetual motivation shown by Agarwal. Despite clearly working an exhausting industry, she seemed to be completely at ease. Our interpretation was simple: Khushboo is a leader with a difference. Her motivation or principles firmly stands on a three-legged stool – compassion, empowerment and value-focused leadership. She believes in moving ahead with a vision of nurturing a relative and empowering framework that might assist her team in delivering impeccable and sustainable solutions.
On that note, we asked her a simple question: What makes her most satisfied?
“What provides me with the utmost satisfaction is the number of smiles spread across our diverse clientele meeting their expectations. When we are able to do justice to the confidence that our clients have placed on us – that is what provides me with great satisfaction. Moreover, every time a team member or any employee grows under my umbrella driven by common goals and organizational objectives, I believe my leadership has become fruitful in the most effective manner.
“Establishing a collaborative and conducive work environment is where I am motivated to do better day by day,” quoted Khushboo.
Finding the ‘X-factor’
The way that the team at Sanctor sees it is quite simple: there are businesses everywhere where technology has allowed them to capitalize and capture the market pulse, all the while addressing the customer pain points. For Sanctor, transparent communication is the key to the resounding success in terms of delivering 100% effective solutions to the targeted market. Setting and achieving goals for the organization as well as the clients – goals which are mutually beneficial for all. At the same time, though, customer satisfaction has been a robust tool in establishing the distinguishing factor for Sanctor Digital.
This is often where many digital agencies fall down – they can deliver the solution, but they do not provide an onus on customer satisfaction. They do not look to hone in on the special subjective changes needed to the usual marketing process that can deliver for each individuals needs.
During our conversation, this is a brought up unprompted more than once. So, we asked Khushboo clearly – what makes her team different? What is their ‘X -Factor’ that makes them stand out from other digital agencies? “We love what we do, and our clients love us owing to the fact that we deliver exceptional quality and value to them under any circumstances,” Khushboo remarks, making clear that the real differing factor between her team and other agencies is their passion for the role.
Though the company is known for its one-of-a-kind business solutions, the core values ingrained in their service portfolio are the key drivers of their astounding success so far. Catering to the client’s multiple online business requirements, Sanctor has come up with a unique proposition that delivers substantial value to them. The foremost value that is at the heart of the organization is to nurture lucrative relationships with the end-customers in the best possible manner. This has propelled each team member to commit consistent efforts in line with improving their services and technology that allows the clients to fulfil their marketing objectives in this ever changing world.
Innovation spearheading change
Innovation has been the integral factor to drive their objectives. Sanctor not only encourages innovation, but there is a culture entrenched in a vision where they are always running back to the drawing board in order to think of new-fangled ways of doing old things.
Modernising and improving practices, benefitting from automation and modern technology are just two key areas where Sanctor looks to stay ahead of the curve. It is not just about new services or features, but also enhancing whatever else is already provided with the latest innovations.
Khushboo affirms that this nonpareil culture of innovation allows them to seek and render state-of-the-art solutions to a specific, targeted audience. The senior leadership team of the company believes that by cultivating a culture of innovation, they are making significant contributions to the holistic development of their employees.
A leadership that speaks empowerment
One thing that often confuses people from the outside of what actually makes a good leader. Ask five different leaders and you will get five different answers. In the opinion of someone in a position of change-making responsibility, who helps not only her own team but her companies clients, what does Khushboo see as essential in positions of leadership? “For me, empowerment is synonymous to leadership.
Empowering my employees, empowering my clients, or empowering every individual I know with the knowledge accumulated by me over the years of time. I always make significant efforts to facilitate people achieving their goals by ensuring that there is substantial exchange of knowledge and information occurring at the ground level.
“Moreover, I am always into promoting a healthy work environment where everyone’s voice is paid equal attention to,” Agarwal noted. She further adds that as a leader it becomes crucial to observe the overall progress of the teams towards the established goals – be it together with or independently. Therefore, empowerment, communication and healthy work culture are the cornerstones of her effective leadership. There can be individual or situational progress, which should still be rewarded and noted, even if the wider project is still moving slower than hoped.
For the upcoming years, Khushboo has envisioned to keep helping businesses grow at a lightning-fast pace with the aid of advancing technology. For this, they will be onboarding sharp minds and industry experts to do justice to this endeavour concerning the existing scenario in favour of the company. We are positive that Sanctor Digital will be able to flag its name and make a mark at the global scale, making itself a leading name in this industrial segment under the stewardship of Khushboo Agarwal.
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