Quadrant Knowledge Solutions
A Source of Strategic Intelligence For Companies to Win Markets
Quadrant Knowledge Solutions, a global advisory & consulting firm, has carved its niche in strategic market research & growth advisory services, helping its clients in achieving business transformation goals.
Imagine you are the owner of a global technology company or associated with a technology brand. You have innovative products, a dynamic team, and a responsive website on board. Even so, things are not moving as they should. While your website might gain a lot of traction, your sales volume is generic. Even after you implement your industrial acumen and utilize the resources that are available on board, you are in a soup when it comes to improving your market share. You realize you need a strategic course of action on competitively positioning your products in the global market.
In such a predicament, hiring a strategic consultant or a growth advisory company can be a prudent move. Be it identifying your target audience and/or markets, garnering market intelligence, understanding competition, setting realistic sales and distribution goals, setting the price point, or other related facets, they can offer a fresh and objective-based take on how to confront intractable issues. Ultimately, this will help you consider every angle when making critical business decisions. To put this in perspective, they can offer an unbiased and informed viewpoint on your company’s market positioning. But such specialists with adequate relevant expertise can be hard to find.
Modern business challenges require advisors with a broad range of skills and a thorough knowledge of tackling different issues. In that light, partnering with Quadrant Knowledge Solutions can be a value for money. Its broad range of services can help you ace your domain and carve a unique niche. We recently had an engaging conversation with its chieftains, Piyush Dewangan (co-founder & Principal Analyst) and Ritika Agrawal (Co-founder & Director). Below is a holistic version of the discussion that followed.
TAILORED OFFERINGS
In 2015, Piyush and Ritika, two market research specialists founded Quadrant Knowledge Solutions to help businesses attain their transformational goals through research-driven market intelligence. As industry veterans, they were very aware of an unresolved gap between client expectations and existing deliverables. Through rigorous research and speaking to global industry leaders who were technology vendors, end users, service providers, and independent consultants, they realized that only a handful of market research firms offered quality insights. The knowledge and thought process ultimately led to the light bulb moment.
Quadrant Knowledge Solutions specializes in helping clients in attaining visionary goals through tailored strategic growth advisory services. Its deliverables range from market intelligence services, strategic advisory services for CIOs, custom research and consulting services for technology vendors, quadrant subscription services, and content strategy services (CSS).
“The market research and consulting deliverables are meticulously designed to offer strategic insights that address specific client needs.” Piyush Dewangan
“With qualitative and quantitative insights from authentic sources, clients can plan growth strategies for smooth sailing through fast-changing market conditions.” Ritika Agrawal
The benchmarked advisory, focus on business transformation, expertise in growth consulting, visionary approach, and thought leadership make the firm a reckoning name. These elements consistently strengthen its foundation of market intelligence, authenticity, exclusive emphasis in the IT field, and profound awareness of various businesses while allowing its clients to embrace innovation, operational excellence, and transformations. In the end, they make Quadrant Knowledge Solutions a vendor-agnostic firm and a strategic knowledge partner for its clients.
AN ECOSYSTEM OF INNOVATION
While it is evident that Quadrant Knowledge Solutions promises the “custom” in custom-made solutions, it’s constantly progressing. The firm has employed the KAIZEN Model of continuous improvement, which spurred the formation of a SIG (Special Interest Group) team to stay on top of market innovations and internal issues. The team includes dynamic individuals as well as clients and industry experts, periodically reviewing all these facets and ensuring they are integrated into their business strategy. Long story short, the team keeps the firm up-to speed with the changing dynamics and global innovations.
The penchant for continuous improvement has rewarded the firm with a thriving culture. Quadrant Knowledge Solutions began with a team of 10 associates having almost a decade of experience and, over time, has expanded its team of analysts. “We have a flat culture, and our operations are segmented into 21 unique ICT domains, and the team is built around them,” says Ritika. They also have customized training programs specifically for analysts. This is to help the team be on par with market dynamics, competition, trends, and forecasting to exceed client
expectations. It also helps in carving a niche domain expertise at an individual level.
ADOPTING TO TIME AND CHALLENGES
Tough times breed strong players, and Quadrant Knowledge Solutions has built its fortitude on trials. Among others, COVID-19 was a trial by fire for a startup like them. The chaos and uncertainty across the world created a disruption that froze client budgets. But, the firm wasn’t here to give up! First and foremost, they took a holistic picture of the market conditions to strategize a sustainable plan. This extended to customizing the deliverables and offering an in-depth market analysis to clients. The efforts fostered their capability to make realtime business decisions in the face of uncertainty. It is how they survived the crisis and thrived in large numbers.
ON ROUTE TO BECOME AN ACE
Quadrant Knowledge Solutions is thriving at a positive pace, even though its road has been tumultuous. They began with 10 clients and, within 5 years, earned the trust and loyalty of thousands of clients worldwide. Today, it’s serving tech vendors and end-users in regions including North America, Western Europe, Eastern Europe, APAC, Australia, New Zealand, and India, and expanding rapidly in other regions as well.
They are consistently refining their expertise as a strategic knowledge partner to aid more businesses in achieving transformational goals. The firm is working on a leapfrog strategy to boost its revenue and valuation. “The strategic route bolsters our confidence of becoming a unicorn in terms of revenue within the next ten years,” states Piyush.
There is a saying, “For game-changing-results, you need game-changing-ideas.” This becomes indispensable when you are in a dynamic and competitive market. Quadrant Knowledge Solutions has many offerings on its palate to ensure each client has a distinct market presence. This includes:
- Scenario-Based Planning: Every firm has its own concerns, and Quadrant Knowledge Solutions keeps things that way for its clients. With a laser focus on each client, the firm employs a broad range of trending market drivers, dynamics, and innovations to offer the most accurate market insights, risk assessments, vendor product roadmaps, and strategies. In doing so, each client receives an optimized and effective strategy.
- Visionary Innovation Framework: The firm’s research service uses a creative innovation framework to assist clients in detecting disruptive market trends, given the changing market scenario. This gives them an edge in the market and allows them to create an effective plan for expansion.
- SPARK Matrix: SPARK Matrix, also referred to as Strategic Performance Analysis & Ranking, is Quadrant Knowledge Solutions’ proprietary tool. It evaluates and ranks all global IT vendors by their technical quality and customer impact. This distinct approach to competitive intelligence allows end-users across industries to diligently assess vendors and technology to assist their digital transformation goals.
- Quadrant Knowledge Solutions’ market insights and analytics are based on extensive primary and secondary research. This provides precise and in-depth viewpoints on industry dynamics and trends, advancements, and vendor evaluations. Its distinct capabilities set it apart from its global market rivals.
CONCLUDING NOTE
As we came towards the end of our conversation, we wanted a few pearls of inspiration from the founders. Interestingly, both came up with the same notion of “taking action.” Ritika explains, “Don’t wait for the right time.” The right time is NOW. Staying consistent in what one wishes to do is the key to success. The path is surely not easy, but facing failures gives courage.” Piyush adds, “There is no shortcut to success. One must identify and work on the weak points constantly and slowly pave the way for success.”
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