SUCHIRINDIA Infratech Pvt. Ltd.
A Legacy In Making
ABOUT SUCHIRINDIA GROUP
Suchirindia is a leading real estate brand that had its humble beginnings back in 2005. Through the years it has garnered reputation and admiration in the real estate industry, and has been loved and respected by clients and businesses alike. The company has created a niche for itself across the B2B and B2C segments of the realty spectrum. It has become one of the fastest growing brands with diversified interests in Infrastructure, Real Estate and Hospitality sectors. Headquartered in Hyderabad, Suchirindia is engaged in building world-class projects spanning a wide spectrum– railways (Infrastructure), affordable homes, luxury villas (Real Estate), and state of the art theme resorts (Hospitality).
Led by a dynamic leader and a visionary CEO & Managing Director, Lion Dr Y Kiron, Suchirindia Group has a strong foothold in the industry and is growing rapidly today. Mr Lion is a renowned expert in the realty and infrastructure sector. The company has undertaken and delivered several successful projects under his leadership. It has launched twenty one projects spanning different geographies all over India. The company has construction projects on all state and national highways of the country. It has to its name the single biggest layout approval ever, of two million square yards.
The company has sold over 6.3 million square yards, and has a land bank of 7 million square yards. It has created two up-market gated communities and the same number of upscale three star theme resorts on national highways. In total, Suchirindia has around two million square feet of construction projects. It also constructed a rail cum road bridge across river Ganga in Bihar, along with residential complexes called Hindalco with the Aditya Birla Group.
Mr Lion worked to turn his dream of generating wealth for the public at large and an avenue to offer lifestyles to the discerning public through Suchirindia. Suchirindia is regarded as the pioneer of corporate style functioning in the real estate sector. When Suchirindia entered the market the field was dominated by unorganized players by and large. Accountability, stability, reliability, transparency and ethical functionality were unheard of in the sector. Mr. Lion was determined to change all that. The CEO quit his luxurious life as the son of a civil servant to work at the ground level for two decades and achieved something hitherto undreamt of.
“I wanted to herald a revolution in the realty domain. I was passionate about empowering the customer. And here I am today; heading a conglomerate, Suchirindia Group, that’s a subject matter expert to a host of state and union governments.”
Suchirindia has established itself as a unique success in the industry through its path-breaking projects, the utilization of cutting-edge infrastructure, the CEO’s firm grip on market dynamics and ground realities, his skills in conceiving highly viable ventures, his astute leadership skills, and his will to prioritize and exceed customer expectations.
The company has an immaculate track record of successful projects across the entire realty domain. Be it plotted ventures, apartments, gated communities, resorts, infrastructure or just about any sector, Suchirindia has met with tremendous success. The brand has such a presence in the industry that without its mention, any description of the realty scenario is simply incomplete.
WORK CULTURE
Suchirindia is a dream come true for both its vast client base and Mr Lion himself. With its highly skilled and dedicated team providing world-class expertise and cutting-edge infrastructure to conceptualize, devise and deploy high-end projects with the promise of top-end quality, the company has achieved a success that cannot be replicated. Mr. Lion’s vision had always been to bring to the realty domain a transparent, accountable and ethical alternative. He has brought corporate governance driven by a corporate style hierarchy working like a well-oiled machine to the realty sector.
Suchirindia has developed over a staggering 5.1 million sq. meters of townships spread across nine different geographical locations. In terms of revenue, the total value of these projects runs into a thousand crores. Brand Suchirindia has been at the forefront in bringing value, global expertise & experience, and creating job opportunities. The Group is executing multiple commercial and residential ventures across the country.
Millions of satisfied customers, enormous employment generation and a host of awards reiterate the group’s brand power.
Mr Lion himself is a perfect example of old school approach and new age thought confluence, bringing forth constant reinvention with an eye on the future. He has a knack for selecting the right and motivated people for his team. His innovative leadership, and a meticulous approach towards running the organization has ensured that the work environment at Suchirindia is encouraging and fulfilling for the employees.
Flexible work hours/days and involving families of employees are some of the techniques the management deploys to help the workforce achieve optimum motivation. The workplace is positioned as an extended home with a highly conducive atmosphere. Suchirindia is more of a family than an organization. The rewards & recognition programs at Suchirindia are hailed as the industry best.
At Suchirindia, the senior leadership is committed to guiding the team in the right direction. Orientation sessions for new recruits, periodic training programs for existing employees and inviting external speakers/trainers are some of the initiatives aimed at driving the company’s commitment to a futuristic stance.
Mr. Lion states, “I am a firm believer in corporate governance and was the first to herald corporate style functioning into the realty sector. Our group is headed by a team of highly-seasoned directors with specific roles and responsibilities. Change management, people management and decision making are the three key focus areas.”
WHAT SETS IT APART
Suchirindia stands as one of the few real estate brands that have experienced sustained organic growth in the industry. Its trend-setting functionality and trail-blazing project portfolio have ensured customer loyalty and a high customer retention rate, and the penchant for quality and perfection that is reflected in each of its projects has driven its progress through the years.
Suchirindia understands the expectations of each customer from the real estate industry and prioritizes delivering the results that suit them specifically and individually. The diverse levels of expectations are met with and often exceeded by the market-leading brand. The company’s quality policy factors in various critical elements including provision of reliable information, actionable inputs, transactional help, assistance in interpretation of documents and ultimately, guidance in making buying decisions. Owing to its robust quality policy, Suchirindia has evolved into a trustworthy brand, and made it the ‘go to’ solution for authentic realty investment information.
Suchirindia perceives brand building as one of the quickest and most effective ways to augment the needs of a wide cross section of the market. The company caters to both the B2B and B2C segments in a sustained format via strategically superior projects that create value and wealth all around. Mr Lion has worked with his team to create a customer satisfaction strategy template that provides them lasting gratification and keeps the company ahead of the competition curve. The company has in place CRE (Corporate Real Estate) teams working on activities beyond their traditional remit. Heads of CRE teams are primed to collaborate with the C suite to trigger high customer satisfaction levels.
Right from the very beginning, Suchirindia has strived to perform uniquely instead of treading the beaten path. It has pioneered a new style of functioning and set an example to be followed in the realty sector. Be it corporate governance or commissioning rapidly appreciating ventures or delivering total customer delight, the company has excelled in its endeavours through innovative approaches and reinventing traditional methodologies. Currently, Suchirindia is pursuing a growth agenda in a niche space in the realty landscape.
“In this age of measuring success in terms of square feet built or square yards developed, Suchirindia strives to create a unique legacy. It is more than mere marketing. We do not hard sell our ventures; rather we rely on customer education and spreading awareness to demystify the transactional elements in the industry.”
Suchirindia presents to its customers an ability to make informed choices instead of simply selling off property. This approach has turned out to be an exceptional tool for the company and its clients in creating and adding value to customers’ hard earned money. Instead of pitching USPs to the customers, it has focused on giving them the power to compare, choose and decide. Suchirindia relies on UVP, Unique Value Proposition, which gives it an edge in the realty domain.
The biggest differentiator of Brand Suchirindia is its unique top-down ownership model. Right from the top management and full time human resources to associates and agents, everyone takes full ownership of every project. The brand power of Suchirindia resonates across markets and influences even external associates and indirect employees like sales agents to become stakeholders in the synergy between the brand and the customer. At every level the entire Suchirindia team including external resources contribute immensely to build the brand into the customer’s journey at every phase.
One of the core factors which helped forge Suchirindia into a strong brand is its vision. The organization is sorted out for the next ten years when it comes to functionality, areas of diversification, business expansion, asset building, human resource up-skilling, R&D endeavors, process transitions, senior leadership succession, sustained profitability, higher brand recall value and amplified brand visibility. The company’s forte is all about determining consumer/market needs well in advance and offering strategically superior, futuristic realty solutions powered by technological interventions.
FUTURE ENDEAVOURS
Suchirindia has recently launched two prestigious projects: The Tales of Greek, luxury suites and studio apartments, and Giza Polis, premium villa plots.
Tales of Greek, located in Satamrai, Hyderabad, is an up-market venture that is inspired by ancient Greece in all its imperial splendor. It offers classy and tastefully designed luxury suites and studio apartments at highly affordable prices. With best in class amenities and facilities including green spaces top end construction, easy connectivity, world-class fittings and furnishings, swanky club house and a fully loaded business centre floor wise, it is the first project in Hyderabad to receive the prestigious IGBC Platinum rating in the affordable housing category. The project also features futuristic technology driven facilities and security systems.
Giza Polis is a luxury villa plots venture inspired by the Egyptian Pharaoh lifestyle. Spread across a massive 11 acres of lush greenery, the premium venture sits pretty right next to the Shamshabad International Airport, in Kothur. It is just a stone’s throw away from ORR, RRR and a host of gated communities, corporate offices, hospitals and academic institutions. The project is embedded with world-class facilities including CC roads, uninterrupted power & water, underground drainage system, landscaping, fruit bearing plantations, kids park, and so on.
The whole market is waiting with bated breath for the completion of these kosher projects as they are going to be the game changers revitalizing the fortunes of the realty sector. Future expansion plans of the company include:
- Mixed development project in 45 acres of land on Vijayawada highway with 5 million sq.ft. with an estimated revenue of Rs.1500 Cr.
- Retreat Homes of 250 high end/ 3 star facilities apartments in 5 acres of land with estimated revenue of 250 cr., at Shamshabad.
- Luxury Budget apartments at Thumkunta, Near Alwal, Hyderabad with one million sq.ft. of land with 500 cr estimated revenue in 6 acres.
- 80 acres health village, a unique global wellness centre with an estimated cost of 250 cr, near Thurkapally, near Sharmeerpet.
“We are striving to pioneer futuristic lifestyles by deploying ultra sophisticated digital infrastructure across all our ventures. We are unveiling the future in the present!”
PARTING WORDS
To the readers and budding entrepreneurs, the visionary CEO & Managing Director, Lion Dr Y Kiron has these words to part with:
“Believe in yourself and never give up. There’s always hope. My recent motivational videos convey the same concept. Failure is the stepping stone to success; so never be afraid to fail. I advise one and all to first fail and then learn from the failure. Be an inspiration to others and tread the unbeaten path to script your own destiny.” Lion Dr Y Kiron, CEO & Managing Director, Suchirindia Group.
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