The Success Story Of Zara From Starting With Just 30 Euros To Owning Nearly 7,000 Stores Today
Industry Retail
Headquarters Arteixo, Galicia, Spain
Area served Worldwide
Number of Locations 2,007 Stores
Product clothing
Website Zara.com
Revenue $19, 586 million (2021)
Parent Inditex
Brand ambassador Marta Ortega
CEO Ashish Dash
This company mainly focuses on fashion and that’s why includes various fashion products accessories, swimwear, shoes, beauty, perfumes and among all of the above it is majorly known for its extra stylish clothing with excellent fabric for women, men and children.
Due to its enormous number of good deals with the customers, Zara becomes the biggest company in the Inditex group and one of the largest apparel retailers that also includes brands such as Massimo Dutti and Bershka.
Zara, a world-renowned fashion brand, has come a long way since its humble beginnings in 1975 with a meager budget of only 30 Euros. Over the past four decades, Zara has established itself as a dominant player in the fashion industry, with a global presence of nearly 7000 stores. Despite achieving remarkable success, the brand remains dedicated to expanding its product range and increasing its reach to more customers.
Zara’s success can be attributed to its ability to stay ahead of the curve by adapting to changing market trends and consumer preferences. The brand is known for its fast-fashion business model, which emphasizes speed and efficiency in the design, production, and delivery of clothing items. This approach has enabled Zara to respond quickly to emerging fashion trends, keeping its customers satisfied and engaged.
With a focus on constant innovation and experimentation, Zara has become a household name synonymous with quality, style, and affordability. The brand’s commitment to sustainability and ethical production practices has also contributed to its widespread popularity, resonating with consumers who prioritize responsible consumption.
The history behind Zara’s success
In 1975, in Spain, Zara was founded by Amancio Ortega and Rosalia Mera. At that time, a film named Zobra was released there and Amancio wanted to use the name of that film for the name of their shop but to save themselves from conflict and confusion as two shops were already there in the same street with the same name, they decided to settle for the name Zara.
Initially, Zara used to sell its products like clothing and fashion at low prices but with time and in the mid of 1980, it decided to change the price tag and make it a little higher for-profit purposes. With the implementation of prices, they also come to change the design, model, manufacturing style and distribution process to fulfil their customer’s demand with an instant good supply of products and another reason is upbringing “instant fashion” by pulling down the lead time and quickly react to new trends is the only one of the smart way to enter in everyone’s heart, hence, Zara did that effortlessly.
Zara mostly emphasises on brand experience rather than ads; it follows no advertising policy. It follows centralised enterprise resource planning which makes it successful in India. The slogan used by Zara ” Love your curve” has a little deep meaning which means size of a person does not cause any barrier in one’s wish to wear any cloth.
Anyone should have the freedom to wear whatever they like to wear and this assertion directly sparked positivity in their customer’s mind making them less choosy to buy their costume and buy whatever they love to make a purchase instantly. Zara produces three times more in comparison to other fashion competitors with best brand quality products still at affordable rates.
Below is given the key factors responsible for Zara’s success
Owing a clear mind-set and strategic plan, courage to take risks, clarity of purpose, being open to try new things, adopting change quickly, having a positive attitude, prioritising goal first, learning from mistakes and correcting it quickly, acquiring related education and skills are a few factors that gave Zara tremendous success.
A desire means first you have to know what you want and then work on it with full dedication. Always being a curious learner is yet another trait one could learn from its story.
The growth of Zara
In 1908, the popularity of Zara started to grow day by day. In the 1990s, it’s store spread to new areas of success including the countries like France, US and some of the region of Europe after that the success started to mount it’s position across the country by increasing their store’s number in that area.
At present time Zara stores in numbers are around 6900 which are prepared across 88 countries all over the world through which they sold 450 million items each year. Today Zara is globally available in 7,400 stores in 202 markets operated by 174,000 employees.
The reason behind the continuous popularity of Zara is their ability to quickly delivers clothes to their destination point and for that, they strictly follow the routine so that they never get late for any delivery that’s why they always had an eye on the time and for that they perform each task very dedicatedly with full effort to reach their customers. Another advantage to their success is that they effectively control the supply chain in comparison to many other retailers after which they no longer remain their competitor.
Must Read:-
- Top 10 Largest Oceans and Seas in the World
- Top 10 automobile companies in India 2023
- Top 10 Electrical Companies in India 2023
- Top 10 Real Estate Companies in India-2023
- Top 10 most awaited & upcoming Hindi web series 2023-24
- Top 10 Clothing Brands in India 2023
- Top 10 best cultures in the world-2023
- Top 10 best country to work and live in 2023
- Top 10 best country for education 2023
- Top 10 Most Followed Celebrities on Instagram 2023
- The Inspiring Success Story of Bear Grylls
- Top 10 Business Coaches in The World to Guide Entrepreneurs In 2023
- Top 10 movies based on True Stories you must watch before you die
- Top 10 Best Online Doctor Consultation Apps in USA
