AdCounty Media India Pvt Ltd
A Pioneer In Digital Marketing, Serving A Dignified Clientele From Diversified Verticals
Four years ago, at a time when the focus on mobile user experience and regional content was increasing, and the demand for online marketing solutions was going high, AdCounty Media founders saw an opportunity for companies that specialize in Advanced & Customized Advertising Solutions. And they seized the opportunity by venturing into the market with a solid team in 2017, with Aditya Jangid – Founder & Director, Abbhinav R Jain – Co-Founder & Chief Operating Officer, Delphin Varghese – Co-Founder & Chief Business Officer, and was later joined by Kumar Saurav to head the Global Mobile Business of the company to craft a brand that would help corporations in achieving their marketing objectives and increase digital footprint.
Presently, in less than 5 years of inception, AdCounty Media has become one of the top 10 Ad-networks in India and is catering to clients in more than 20 countries, and has a base in 7 countries. Its future plan is to pivot from a digital advertising company to a product company and diversify its portfolio by investing or having joint ventures with other tech startups and expand its base to at least 50 nations.
EMPOWERING ADVERTISERS GLOBALLY
AdCounty Media is a digital marketing company and a premium mobile ad agency based out of India, UAE, Singapore, Indonesia, South Africa, Germany & Romania. It works with multiple brands and app owners across various verticals. Here is an insight into the key markets of AdCounty:
- Japan & South Korea – all the major gaming clients.
- India – leading BFSI, Education, Auto & Ecommerce clients.
- Southeast Asia – top eCommerce, finance, and utility brands.
- Middle East – Mostly Ecommerce, QSR, and auto brands.
- Africa – Ecommerce and FMCG brands.
- Europe – Mostly gaming brands.
- US & Canada – Ecommerce, Lifestyle, and Utility brands.
- LATAM – Finance and Utility brands.
EXCLUSIVE PRODUCT PORTFOLIO
Apart from the advertising agency business, AdCounty has built its own product portfolio on the web and mobile
MOBILE APPS-
- VOOHOO (https://play.google.com/ store/apps/details?id=com.sg.voohoo) – This is a short video and photo-sharing app where any user can show their talent by uploading their gig which can help them become a virtual celebrity and increase fan following who can reward them with stickers that can be cashed.
- MobiClean (https://play.google.com/store/apps/details?id=com.mobiclean.cache.cleaner) – Is a powerful phone cleaner app available on Google Play Store for Android devices. It helps in Cache Cleaning, Junk Removing, Speed Boosting, and Optimizing, it has been specifically designed to improve the overall mobile phone experience of its user.
- aScanner (https://play.google.com/store/apps/details?id=com.ascanner.docs.pdf.scan) – aScanner is a scanner app made in India for the world to use. It offers high-quality scans in a matter of seconds along with some really cool features. aScanner is a handy app that works as a PDF creator, PDF scanner, OCR scanner, QR, and Barcode scanner.
WEBSITES-
- https://xploringindia.in/ – News Website – which features news from India and around the world.
- https://www.travelercounty. com/ – It’s a travel website that gives insights and advice to the users for their next trip.
- https://www.wealthcounty.com/ – It is a one-stop neutral marketplace to take care of your financial needs. It offers the best deals in India for personal loans, home loans, marriage loans, travel loans, business loans, and education loans under one roof.
- https://www.offercounty.com/ – Given the burgeoning growth of e-commerce sites in India and all of them running their own deals and offers, it helps users to choose the best deal by aggregating all of them on one website.
- http://sportscounty.com/– Is all about sports. Sports enthusiasts can simply come and get all the latest updates on sports whether it is cricket or football.
- https://www.realmoney-games.com/ – This site provides you with information on the platforms (both websites and mobile applications) which provides users information about the best online games which are fun to play and rewarding at the same time.
- https://www.techtalkcounty.com/ – For all the techies, this is our newest offering with all the latest updates in the tech world.
DIFFERENTIATING FACTORS
Some of the key points which differentiate AdCounty from other companies are.
- Apart from the conventional media aggregation business, the firm is more focused on building an in-house media stack of different types of inventories and products.
- Timely payments to the media partners make AdCounty stand apart from others. This helps them to manage their operating cost in the most effective way.
- The focus of the management team on building cutting-edge technology is helping them to diversify their business and mitigate risk.
OVERCOMING THE CHALLENGES
One of the biggest challenges AdCounty team faces in the industry today is to bring down media fraud. To overcome this, they have created several checks to filter out fraud traffic. The tracking platform has helped the firm in the automation and implementation of these checks and balances.
Another major issue the team saw was declining revenue from the Indian market during the pandemic. However, they were quick to shift their focus to build new revenue-generating verticals like real money gaming, which suddenly witnessed a massive boom in product adoption. Almost all of them experienced a paradigm shift in user behavior and greater adoption during both lockdowns. This helped AdCounty in maintaining the revenue growth in line with its YoY plans throughout the pandemic.
KEEPING PACE WITH THE CHANGING MARKET TRENDS
Since digital and mobile advertising is a fast-changing ecosystem, AdCounty focuses on a couple of things to stay updated with the changing market trends.
- Client & Partner experience and insights – As an aggregator of demand and supply, the company focuses on client and media partners simultaneously. This helps them to manage expectations and maintain sync.
- Learning & Unlearning – Both are equally important, learning and adapting new technology while unlearning old processes, this has always helped AdCounty to adapt to the changing trends.
THE EMPOWERED AND MOTIVATED TEAM
Research done by 4As alongside LinkedIn shows that the employee turnover rate has increased 10% compared to related industries. However, AdCounty’s strength is their team and their motto is simple “People before profit.”
The management has announced a 10% flat salary hike for all the employees for 2 months for two years in a row to cope up with inflation during the pandemic. And, in 2021, they not only gave a 10% salary hike but also got COVID insurance worth INR 5 Lac each (6700 USD) for all their employees and their dependents.
Apart from this they also went ahead with the appraisals of their employees irrespective of the situation. The management ensures that they learn and grow with the firm. As said by our Honorable Prime Minister, “Sabka saath sabka Vikas.”
ADVICE TO THE FUTURE LEADERS
In the last 4 years of the inception, the team has learned 4 key things
- People are the most important assets of the company, always value them.
- Fail fast & learn fast – this will enable you to build a culture that celebrates intelligent failure and to succeed one must be open to such failures. This means that one must be willing to learn from their mistakes faster.
- Revenue is the byproduct of good & smart work, focus on work than revenue
- Communication can fix any problem, be it internal or external.
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