ARVE DIGITAL MEDIA PVT. LTD.
AN INDIAN DE-FACTO OF 360° BRAND MARKETING
Since the first clickable ad appeared on the internet in 1994, digital marketing has grown in huge leaps and bounds. It’s creating disruptive opportunities for businesses and introducing new ways of engaging users. Instead of creating noise that distracts clients from connecting with the brand’s content, digital marketing integrates itself into communications. It’s ubiquitous and flexible, allowing a brand to express its story using text, graphics, video, and more on channels where its customers are frequent.
However, with a lot of players banking on digital marketing, the segment has become significantly volatile. On the other hand, clients’ interests are shifting to digitalized services, fueling up the market competition. In light of this scenario, the industry requires dedicated digital marketers with unique offerings coated in trust and value. Introducing ARVE Digital Media, an ecosystem of dynamic professionals offering bespoke marketing solutions.
Recently, our magazine had a telephonic interview with ARVE’s co-founder, Mr. Jiten Arora. As we progressed with our discussion, Jiten illustrated the key highlights of his entrepreneurial endeavor and how ARVE is steadily becoming an advertising paradigm. The firm’s value-added strategies and relationship-building attitude entitle it to inclusion in our enthralling edition, “The 10 Most Emerging Startups to Watch in 2022”.
THE BEGINNINGS AND PROGRESS
“Vulnerability is the birthplace of innovation, creativity, and change.” ARVE Digital Media Private Limited was founded by two energetic digital marketers, Gaurav Verma (Founder & CEO) and Jiten Arora (CO-Founder & COO), with a drive to change. In 2017, after a decade of serving others and gaining knowledge, the duo broke free from their mediocrity.
The year also saw the emergence of game-changing trends, such as the integration of AI into customer service or the launch of Google Analytics. Inspired by the opportunities and with a concrete intent, the duo founded ARVE. Looking at their services, they drive app installs, registrations, and transactions through different channels at a high retention rate.
In the last 4 years, ARVE has adapted to digital enhancements with the goal of providing digital expertise and analytics-based services. It specializes in mobile marketing (branding & native ads), social media optimization, paid and organic campaigns (on Google), and user acquisition on different models (CPI, CPC, CPV, CPM, CPL, CPR, and CPT). It is shouldered by dynamic professionals with a focus on consistency with clients and partners. It has a culture of trust and respect that extends to all its stakeholders.
A DEDICATED AND TAILORED MARKETING STRATEGY
It’s vital to establish whether a marketing effort will be beneficial or destructive to the company before undertaking it. In other words, ROI must be calculated in relation to the campaign’s budget. However, with several marketing tactics, its difficult defining the marketing ROI benchmark. In online strategies like PPC, it’s easy to determine ROI data since it’s determined automatically.
However, in content marketing strategies like videos, it’s often difficult to determine if the content is leading to the purchase of the related product. ARVE keeps its clients ahead of such hassles. It believes in “Right Content for the Right User” Jiten explains this with an example, “If I’m promoting a short video content app, I must realize that its customers will be youth and middle-aged (16- 40). As a result, the campaign will be brief but creative in order to appeal to that target base.”
This ability to personalize every campaign fosters trust and integrity with clients and also makes it distinct. Customization is the rising market trend, and it allows ARVE to partner and work with popular brands across the Indian marketplace.
DRIVEN BY DATA & RESEARCH
Customer data is the most reliable and critical asset in the marketing space. It helps marketers predict customer needs, desires, and future behaviors. The insights help deliver personalized customer experience, expand customer reach, help brands scale and improve their strategies in real-time, and incur the highest possible ROI. Rounding up, the data provides more clarity to the target audience. ARVE leverages data tools to fulfill its need for customer insights. This helps in analyzing data and extracting behavioral patterns in the blink of an eye.
The digital age we live in has an ever-increasing volume, pace, diversity, variability, and complexity of information. It helps ARVE determine its clients’ ever-changing tastes and preferences and purchasing behavior, which helps improve service standards and quality.
AN AGILE & COHESIVE ECOSYSTEM
It is said that “teamwork makes dream work,” but in marketing, teamwork catalyzes new and productive concepts that engage the audience. Ideas are the lifeblood of marketing. A competitive environment with an agile team ensures a steady flow of ideas. It happens due to the merging of diverse backgrounds, experiences, insights, and viewpoints. ARVE’s atmosphere is favored by its team for its dynamic ideation and holistic communication.
The firm has a psychologically safe and flexible environment that fuels idea generation that shapes into alluring campaigns. The firm also has no stringent work shifts. Jiten explains, “The crew can work from home or in the office and depart as soon as their projects are done.”
The flexibility has been in place since inception. Their model framework gave them a major upper hand during COVID-19. Like many digital firms in India, ARVE worked remotely and had a progressive trajectory. In short, the period was a blessing in disguise.
DETERMINED TO BE THE APEX
Banked with innovations and genius resources, it’s safe to say ARVE is always geared to uncovering new opportunities. In the last 4 years, the firm has had the privilege of constantly augmenting its technical prowess through innovations. It has progressed with constant YOY growth. “In 2021–22, we increased our annual turnover by 2½ times over the previous year,” says Jiten. They are working to expand their service portfolio and customer base.
Jiten also aspires to make ARVE an ‘Ace of Spades.’ He is determined to achieve a 5x turnover in the next two years. “I envisage ARVE as the central hub for all types of ad spending in India & overseas market soon,” signs off Jiten.
Must Read:-
- Top 10 pharma companies in the world
- Top 10 company of India 2021
- Top 10 logistic Companies in India
- Top 10 automobile companies in India
- Top 10 fastest growing industries in the world
- Top 10 most charitable person in the world,meet generous people
- Top 10 logistic Companies in India
- Top 10 Company in the Corporate World
- Top 5 Most Fuel Efficient Car In India
- Start Small and go Big: Low-Investment Business Ideas 2021
- Top 10 Electrical Company in India 2021
