India at a new peak in mobile app downloads after China: Report
By Sanjay Maurya
News Highlights
- India placed second to China in terms of app downloads, with downloads increasing by 28% to 24 billion in India in 2020.
- Downloads of YouTube and Whatsapp Messenger on Android phones climbed by 33 billion minutes apiece.
- COVID-19-induced lockdowns resulted in an 80% increase in average daily hours spent on mobile applications.
App Annie, the mobile data analytics company, revealed in its Mobile Market Spotlight Report 2021 that India placed second to China in terms of app downloads, with downloads increasing by 28% to 24 billion in India in 2020. According to the survey, India is one of the world’s most mobile-first markets,’ with some of the greatest daily time spent on mobile devices. Games, social applications, and entertainment apps were the most popular download categories, with YouTube, WhatsApp Messenger, and Facebook topping the list. In 2020, Indians spent 651 billion hours on android phones using mobile applications and games.
From 2019 to 2020, downloads of YouTube and Whatsapp Messenger on Android phones climbed by 33 billion minutes apiece. It was also discovered that the typical user spends 4.6 hours each day using their Android phones. The amount of time spent by each user increased by 40% from 3.3 hours per day, owing to increased mobile usage during the COVID-19 epidemic. In India, for the first time in Q1 2020, daily time spent in apps surpassed four hours for the first time, with 4.8 average daily hours spent in apps in Q3 2021. COVID-19-induced lockdowns resulted in an 80% increase in average daily hours spent on mobile applications in Q1 2021 over Q1 2019.
According to the research, being the largest market for game downloads, there is a huge potential for domestic publishers to customize to the local market. In terms of downloads, Ludo King was the most popular game in India in H1 2021, followed by FAU-G and Carrom Pool. The top 1000 downloaded games originated from a variety of markets, although just 7.6% were produced in the United States.
The surge in capital market investments and interest resulted in a 65 percent increase in hours spent in India’s top five investing and trading applications year over year (YoY). It is higher than the worldwide average of 55%.
Users were also interested in the Unified Payments Interface (UPI), as downloads in India increased by 48% YoY in Q2 2021 to top 124 million, and the volume of UPI transactions reached about eight billion in Q2 2021 alone, more than double the volume in Q2 2020.
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