RASS BIOSOLUTION
AN EMERGING NAME IN THE ARENA OF NUTRACEUTICALS LEADING THE DOMAIN WITH INNOVATION
The great management consultant, Gary Hamel has well asserted, “Most of us understand that innovation is enormously important. It’s the only insurance against irrelevance. It’s the only guarantee of long-term customer loyalty. It’s the only strategy for out-performing a dismal economy.” Being innovative in this cut-throat competitive business world is more than important for every business, irrespective of its domain. It is the era of digitization and modernization that are the ultimate ingredients of innovation and development.
Innovative Zone has been a great appreciator of all those business ventures and leaders who has created a brand value in different niches of business with their unique and innovative business approach. We have a great history of featuring various business firms in our portfolio that have set new and advanced standards in the corporate world. And here again, our team is back with another inspiring tale of one such extraordinary venture, Rass Biosolution Pvt. Ltd. Our editorial team had an interesting and joyful session with the leadership panel of the company, especially the Co-Founder and Business Development Head – Mrs. Ruchi Khanna, she shared numerous unknown facts about the business journey so far.
She also spilled a plethora of valuable nuggets for all the upcoming business leaders and young minds. Her exceptional business model, which is based upon relational trust and excellent customer experience immensely inspired us and made us feature them in our upcoming edition- ‘Special Companies: Innovation comes out of Covid.’ We truly hope and desire that this fascinating read will add some extra value to the lives of our readers and will inspire them to break their barriers and chase their dreams.
Explaining the exclusive portfolio of the company, Ruchi asserts, “We have our head office and our production unit in Kanpur, India, since we incorporated this company in the year 2010. In simple words, we started with pharmaceutical raw intermediates and Nutraceutical raw materials. And now at this level, we have over 12 formulations of blends and premixes that are known as Vitamin Blends. Moreover, if we talk about the key motivation behind this whole journey, our prime goal was to bring a quality buying experience filled with technical knowledge to the pharmaceutical market.
Initially, when we entered the market, we had to analyze and understand the market demands, mode of transactions, and promises that accompany such sales to make them a fruitful recurring business. Although we are stronger than our competitors as our team has doctoral level experience when finding solutions and strategies in technical and management domains, this gives us a competitive edge in the raw material market, which the traditional suppliers do not enjoy.
Moreover, if we talk about the mission that drives our team towards growth and development, we cannot forget to mention our goal to set up control throughout the market. I completely understand that the present market is very good as far as labor standards are considered, however, our buyers enjoy it when we bring innovative solutions for their consumers to the table and enhance the experience of finished products which further enhances sales and health both.
She adds that we surely want that we should reach up to many good companies which are catering to the relative scale of the country as India is a growing market in nutraceuticals, especially so that we can reach those abilities and we can innovate complex formulas for every possible ailment using Nutraceutical ingredients. People should be aware of Superfoods, nutraceuticals, and the importance of vitamins in daily life.
If I have to explain things in simple words, I would give an example; if you have a stomach ache, then you go and take a specific allopathic medicine, but if you take a proper amount of probiotics there, you don’t need to take a look at the medicine all at. Now, my vision is that our industry and my company should also reach that level where people are aware of it, and I leave no stone unturned in educating our buyers via weekly blogs that we circulate.”
EDGE IN THE MARKET
A robust technological knowledge is the core differentiating element of the team of Rass Biosolution. The company is completely different and unique compared to its existing competitors in the market thanks to their exceptional technical knowledge. “I’m not saying that we are technically strong, but we are technically different as compared to the other competitors in the market because we are constantly working on the formulations of Nutraceuticals, we constantly survey the exact requirement and application of the finished entity that our buyer wishes to provide to their consumers.
It is 16 hours of work a day at minimum and then we’re taking the professional certification courses, learning from professional associations, and attending conferences regularly. At present, I am completing a certificate course in super food formulations from London. Education is something that one can never finish and if we are to be technically different and innovative, we must accept continuous learning, this is how we provide great customer experience to our clients and buyers.”- Ruchi Khanna.
Our curious team asked about her perception of research and development and how her company is putting for the same. She affirms, “We have very few people on the team. So, our team is very small as far as research is considered, this helps us make decisions better, as our team members share business core values and not focus on only the commercial aspects. We are a team of industrial experienced professional can pull off any order on our desk within the stipulated timeline, and we put our utmost efforts to bring the best of both worlds for our customers.”
CONVERTING CHALLENGES INTO OPPORTUNITIES
The prestigious American author, educator, and businessman, Stephen Covey has well asserted, “Success is when you realize obstacles are challenges to help you become better, and your response equals the challenges.” Challenges and hurdles are stepping stones in the journey that leads toward success and immense growth. And true entrepreneurs are the ones who stand firm in the bad times and set an example for their fellow ones. The team of Rass Biosolution is one of those enthusiastic teams.
When the team of Rass Biosolution Pvt Ltd entered the market, it was a completely different and new environment for them. There were a plethora of challenges and hurdles that they had to face to survive in the cut-throat competitive market. But after the global pandemic of COVID-19, people automatically became more conscious about their health and overall well-being creating a boom in the market and for our business. “During COVID-19, we worked on a new formulation, but we educated our buyers on the long-term wellness advantages of the products as well, which was more complex.
So, many patients were suffering from diarrhea as diarrhea was a very common problem in COVID. We worked on the formulation of a simple but effective remedy of B complex Blend formulation where we made small changes in B 12 composition ratios, and the results were awesome. This integration we applied in north India to a few companies and pharmaceutical companies in South India-and that was the formulation and innovation that helped us to survive during COVID and helping us even at present.
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